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The NYPD’s Twitter Campaign Ended Up Like This

Twitter campaigns for organizations and businesses don’t always turn out the way they were intended. On Tuesday, @NYPDnews, the official New York City Police Department’s Twitter account, attempte...
The NYPD’s Twitter Campaign Ended Up Like This
Written by
Wednesday, April 23, 2014

Twitter campaigns for organizations and businesses don’t always turn out the way they were intended. On Tuesday, @NYPDnews, the official New York City Police Department’s Twitter account, attempted a social media outreach that ultimately back fired, asking:

“Do you have a photo with a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook.”

 

(That tweet you see above was deleted due to the overwhelming negative responses.)

What was originally started off as a PR push that would, assumingly, show positive encounters between the police and public like this:

Have ultimately turned into a smack down from users who showed a different light:

Yes, people have photos – and they don’t forget. The responses are like face slaps to the campaign; Occupy Wall Street tweeted a photo of cops fighting protestors with a caption that read: “changing hearts and minds, one baton at a time.”

Hijacked hashtags are a new but rousingly common Twitter phenomenon which is more geared towards getting a laugh or ‘trolling’ instead of an online form of activism and outcry; the #myNYPD is certainly one of the many hashtags like #McDStories and #Obamacareisworking that took a turn for the worst.

Don’t expect any of the following images to make it to the NYPD’s Facebook page or be retweeted via their Twitter handle:

 

 

 

 

 

 

 

 

 

 

 

The full context of these photos despite the cops cracking skulls aren’t 100 percent certain; among all the glimpses of severity and suffering, some Twitter users actually sent their real life positive encounters with the NYPD, smiles and all:

According to ABC News, spokeswoman Kim Royster said the open dialogue and uncensored photos were good for the city.

So do you have a photo with the NYPD?

Image via Twitter

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