AI Learns to Write Convincing Fake Reviews on Yelp

Savvy netizens have learned to be a bit distrustful of online reviews. For one thing, fake reviews glowingly recommending a service or a product can be easily bought. On the other hand, there are those reviews that seem genuine enough…

Facebook Launches Recommendations to Find Local Businesses

Facebook continues to see itself as more than just a social platform for people to share posts, pictures and videos. Today, Facebook announced a Yelp like feature called Recommendations that users can opt-in to. “When you write a Facebook post…

Square Adds Facebook Ad, Yelp Features

Square announced some additions to its Customer Engagement offering. Customer Engagement is a suite of tools aimed at helping businesses grow sales with customers after they’ve left the store. The new additions are Facebook ad integration and an Automated Campaign…

Google Not a Fan of Workarounds For App Install Interstitials

Google doesn’t like app install interstitials, and it doesn’t like sneaky workarounds for things, so it should come as no surprise that it doesn’t like sneaky workarounds for app install interstitials. As an update to its mobile-friendly algorithm in November,…

Yelp Adds Resources To Help Businesses With Their Pages

Yelp announced this week that it has some new and improved resources in its Support Center to help businesses update their business pages. Yelp’s Morgan Remmers runs down the updates on the company’s business owners blog: General Business Info Updates:…

Yelp On Defensive Again, This Time Regarding Wages

Yelp is no stranger to controversy, and this time it finds itself making headlines after now former employee Talia Jane wrote a lengthy open letter to CEO Jeremy Stoppelman complaining about not being compensated enough. Do you think Jane was…

Yelp Gives Businesses Social Analytics Via Sprinklr

Yelp has entered a data partnership with social media monitoring platform Sprinklr to enable businesses to monitor Yelp reviews and analyze sentiment. This is the first such partnership Yelp has made and could prove quite beneficial for local businesses using…

Did You Know About Yelp’s Improved Revenue Estimate Tool?

About three years ago, Yelp launched its revenue estimation tool to enable local businesses to compare their Yelp-driven business to the national average. It would multiply customer leads sent from Yelp each month by the business’s average revenue per customer…

Companies Pay Up For Fake Yelp Reviews

New York Attorney General Eric Schneiderman announced settlements with Machinima, Inc. and three other companies in separate investigations regarding the companies’ role in posting fraudulent content on the Internet. This includes fake Yelp reviews. Machinima agrees to pay $50,000 for…

Yelp Discusses Its Local Ad Sales Efforts

Yelp released its financials for Q4 on Monday. With the company’s everlasting battle to debunk “conspiracy theories” about its business practices back in recent headlines, we checked in with what the company had to say on its earnings conference call.…