Tag: Twitter Ads

Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs
Twitter announced some new features for advertisers today, specifically in the realm of tailored audiences. Twitter began...
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Twitter Is Doing A Lot To Make Its Ad Platform More Appealing
2013, without question, has been the year that Twitter started taking advertising seriously (obviously a higher priority being the year it went public as well), and it might just b...
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Twitter Gives Conversion Tracking To All Advertisers
Twitter just announced the general availability of conversion tracking for its advertising platform. This gives marketers a measurement and reporting tool to help them get a better...
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Twitter Gives All Advertisers Promoted Accounts For Timeline
Twitter has had Promoted Accounts since 2010, and...
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Twitter Adds Broad Match To Keyword Targeting
Earlier this year, Twitter launched keyword targeting for i...
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Twitter Makes ‘Tailored Audiences’ Retargeting Available Globally
Twitter began testing its "tailored audiences" ad retargeting...
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Twitter Ads Can Now Target TV Conversations
In May, Twitter introduced TV ad targeting in beta, and then made it gene...
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Twitter Ads Get Better, Expand To More Businesses
Now that it's a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company's monetization efforts have been criticized heavily for year...
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Twitter Launches Scheduled Tweets (But Only For Advertisers)
Twitter announced on Monday that it is now offering tweet scheduling for advertisers. You can now schedule organic or promoted tweets for specific dates and times up to a year in a...
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Twitter TV Ad Targeting Now Generally Available In The U.S.
Back in May, Twitter announced new TV ad targeting in beta. Now, the company has announced the general availability of the feature in the U.S....
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Twitter Reportedly Working On Answer To Facebook Exchange
Twitter is reportedly working on an ad-retargeting exchange, similar to the Facebook Exchange (FBX), in its continued push to provide more advertising options and to better monetiz...
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Twitter Opens Up Self-Service Ads to All U.S. Users
For the past couple of years, Twitter has been slowly adding business partners to its self-service af platform, which allows users to easily build marketing campaigns on the site v...
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Is Keyword Targeting What Businesses Need To Get More Out Of Twitter?
Twitter may have gotten significantly more useful for businesses this week with the launch of keyw...
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Twitter Ads Get Keyword Targeting
Twitter has announced the launch of keyword targeting in timelines as a new feature for its ad platform. It is rolling out today in all languages and markets (where Twitter Ads are...
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Twitter Officially Launches Twitter Ads API
Twitter has announced the official launch of the Twitter Ads API after testing it with partners since January. The first five partners include: Adobe, HootSuite, Salesforce, SHIFT...
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