Kia K900 Gets LeBron James as Brand Ambassador

Kia‘s luxury brand is taking off with its K900 model. Now the South Korean auto manufacturer has signed a huge sponsorship deal to promote the K900 in the U.S. Kia has announced that NBA star LeBron James is now the…

Colin Kaepernick Fined for Wearing Beats Headphones

It looks like we have our first victim of the NFL’s Beats by Dre headphones ban. The NFL has fined San Francisco 49ers quarterback Colin Kaepernick $10,000 for donning a pair of pink Beats headphones at his post-game press conference…

Tiger Woods Signs MusclePharm Sponsorship Deal

MusclePharm Corporation, a popular nutritional supplement maker, announced this week that it has signed golfer Tiger Woods to a multi-year sponsorship deal. Woods joins other famous athletes such as Arnold Schwarzenegger and Colin Kaepernick, who also have endorsement deals with…

MLB’s Official Wireless Sponsor is Now T-Mobile

Major League Baseball (MLB) and T-Mobile today announced a multi-year marketing partnership that makes T-Mobile the official wireless sponsor of MLB. As part of the deal, T-Mobile will “enhance” MLB games with its wireless technology. The agreement includes T-Mobile providing…

Twitter Now An Official Sponsor Of The Apache Foundation

Twitter has been on a roll recently. They are becoming one of the friendliest companies to developers, innovators and open source evangelists. Their latest move may just bump them up to god-like status. Twitter announced today that they are now…

YouTube’s New Ad Model: Channel Sponsorships

YouTube is rolling out a new ad model option for 96 YouTube Channels. Rather than selling television style ads to certain demographics, they will now sell full sponsorship for certain YouTube channels. The ads include display, overlay and pre-roll; so…

NASCAR Driver Honors Thousands Of Twitter Fans

NASCAR’s Brad Keselowski will be racing in the Daytona 500 this Sunday and again in NASCAR’s Camping World Truck Series race on Friday at Daytona. For the race on Sunday, Keselowski has found a new way to take thousands of…

Google Sponsors Tea Party-Hosted CPAC

Google has officially signed on as a sponsor of this year’s Conservative Political Action Conference, better known as CPAC. CPAC is an annual conference that brings together the who’s who of American conservatives – activists, radio/TV personalities, and elected officials.…

Budweiser To Sponsor FA Cup, UK Twitter Users Clown Decision

There aren’t many brands that are more “American” than Budweiser. It’s synonymous with with everything to do with modern American culture, especially in sports. With that in mind, there aren’t many things more “British” than the FA Cup, a tournament…