Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S....
Gartner released some new findings from a survey of marketing executives. Among these are that digital marketing budgets will increase by 10% this year, and that on average, compan...
The image of Ronald McDonald is iconic throughout the world. The McDonald's mascot has been selling happy meals in nearly every country in the world for decades. Now, with the in...
Earlier this week, President Obama welcomed the Boston Red Sox to the White House to honor their 2013 World Series run. It wasn't huge news, as the President of the United States h...
For the past few years a new pricing model has begun creeping into the games industry. Beginning on mobile devices, the so-called "freemium" model gives players a taste of a game...
LinkedIn has launched a new analytics tool designed to help users gain insight into the impact of their paid and organic content on the social network. It generates a score, which...
Facebook announced some new targeting capabilities for its Lookalike Audiences option.
Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target a...
Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the "detailed effects" of...
Gartner is predicting a 30-fold increase in Internet-connected physical devices within the next six years, and says this will "significantly" alter how the supply chain operates, a...
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