Tag: semper

Pinterest Gives More Businesses Access To DIY Promoted Pins
Pinterest announced over two months ago that it was testing do-it-you...
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Facebook Ads Get Cross-Device Reporting
Facebook announced the launch of cross-device reporting for ads, giving advertisers the ability to see how people are moving across mobile apps and the web before they convert....
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Twitter Gives Advertisers Objective-Based Campaigns, Pricing
Twitter announced a new way to optimize Twitter Ad campaign performance with objective-based campaigns, reports, and pricing. Advertisers will be able to create and optimize succes...
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Kevin Spacey To Tell The Advertising Industry What’s Up
Frank Underwood himself will be headlining the Interactive Advertising Bureau's Mixx Conference next mon...
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Instagram Brand Posts Get 3X The Engagement Of Facebook Posts [Report]
Apparently Instagram is an absolute beast for brands when it comes to post engagement. Shareablee released some stats comparing Facebook and Instagram during the second quarter for...
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Brian Carr on Bringing New Marketing Trends to Life for Brands
Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer's eyes on their brand, and keep their brand in front of them. Modern mar...
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LinkedIn Is Acquiring B2B Marketing Platform Bizo
LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash....
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Uber ‘Honors’ Pride Week with On-Demand Weddings
On-demand car company, ride-sharing purveyors, or disruptors of the taxi game – whatever you want to call them, Uber is known for creative marketing stunts. Last year, the company...
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Facebook’s Bleeding Teen Users, Right? Not So Fast…
Facebook, that magical place of college hookups, ex-stalking, and most importantly, exclusivity, is no more. To many, the real Facebook died years ago when Mark Zuckerberg...
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Is Paying Facebook For Promotion Worth It?
Facebook has all but killed the organic rea...
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Google Looks At Apparent IE Sponsored Post Spam
Tech blogger/investor Michael Arrington revealed that someone who claimed...
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Twitter Forecast: Cloudy with a Certainty of Hyperlocal Weather Targeted Ads
In the near future, you can expect to see a new type of promoted tweet that's appearing in your feed because it's raining outside. Or because the forecast calls for a b-e-a-uti...
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Pinterest Gives Your Business Another Reason To Pay Attention
Pinterest has moved another step closer to being a major search tool with the addition of Guided Search to its website. The feature...
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Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics
Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company...
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What Brands Are Doing Wrong With Visual Social Media
In case you haven't noticed, consumers on the Internet are doing a lot of their online communication through visuals these days. People are...
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