The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It's pre...
Infogroup has a new study out, which reports that 47% of marketers are seeing a return on their big data investments.
The study is based on a survey of nearly 600 marketers, an...
Twitter just added a couple of new features to conversion tracking for web. Advertisers can now take advantage of support for transaction values and key conversion tags.
The for...
Google announced on Wednesday that it will start converting all Flash ads to HTML5 automatically. The company presents this as an opportunity for advertisers to access more invento...
If there's one hot topic in online advertising in 2015, it's viewability. It's causing a lot of disagreements between advertisers and publishers, and it's the subject of a great de...
Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago.
"Roughly 35% of US sma...
Instagram is about four and a half years old now, and has over 300 million users, but a lot of businesses are still just trying to get started with a presence on the visual social...
You know how you've been building links to your website for years, trying to get Google look upon it more favorably? Well, according to Google, you shouldn't bother doing that....
Facebook announced that it will start showing relevance scores as a visible metric in its ads reporting tools. The social network has always used the metric to deliver ads to users...
Return Path has a new study out looking at consumer email behavior in Q4 2014. Its main finding is that instead of experiencing "email fatigue" during the holiday season, consumers...
Good news, everyone! Unless you're one of the unlucky few publishers on the wrong end of the spectrum, chances are good that the vast majority of your traffic is living, breathing...
WebProNews is an iEntry Publication
