Iāve been studying the web presence of Fortune 500 and INC 500 companies over the past few weeks and it is very encouraging to see a correlation between those at the top of the lis...
Most websites have a few "golden opportunities" lurking just below the surface ā simple strategies or changes you can implement to improve revenue. Identifying and taking advantage...
The rise of smartphones has given way to the rise of plenty of interesting marketing strategies - QR codes among them. Simply put, they're a way to bring people in the physical wor...
Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. I used to work for IBM, whic...
Most of us suckers, I mean business owners, dream of one day handing the keys of the business over to another dreamer that decides that buying our business is the best investment...
Nowadays, it seems that everyone does search engine optimization, or at least make the claim. But itās more than just developing good content and slapping on a few meta tags. True...
I am going to go on a rant. But first, while I still have my composure, allow me to tell you a short, yet relevant, story.
I started my corporate career in the midst of an econo...
Have you noticed that the boxes filled with oddly shaped code are starting to appear more and more? These mobile tags create a digital experience in a physical world. The industry...
If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive marketing to survive....
The idea behind anonymity in regards to the Internet is contentious at best -- are you truly anonymous if online activities can be tracked to IP addresses -- it might just be a thi...
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