We have known for quite some time now that cats love iPads. If you put an iPad on the floor, every cat will paw at any moving object on the screen, resulting is a combination of cuteness, hilarity and concern for the screen. I’m assuming that all the cats in all the cat-iPad videos are sans claws.
Now kittehs’ love for tablets is being used in a marketing campaign.
Purina cat food brand Friskies has just launched three different iPad games specifically designed for cats. The three games are titled “Cat Fishing,” “Tasty Treasure Hunt,” and “Party Mix-up” and all involve quickly moving objects that cats must catch with their paws.
The three games are available on both the iPad an Android OS tablets and were created using HTML5/CSS3. From Friskies:
Friskies® is excited to feed your cats’ senses with three new games made just for cats. The colors, movement, and game-play have been researched and tested for maximum feline fun.
Friskies has been working on their social media/internet presence for a while now. In 2009 they debuted the “Scratchington Post” as an outlet for their “repurrters” to post cat advice and videos. They also launched their own YouTube Channel in 2010. They are also fairly active on their Facebook page, posting funny cat videos, latest commercials and links to blog posts with tips for your feline like “Getting enough water, warm weather tips.”
This is not the only pet food company in recent memory to use technology to create buzz. In March, German pet food company GranataPet utilized Foursquare to create social media presence.
They company set up billboards across countries where their product is sold that would dispense free dog food when the owner checked into the location on Foursquare.
Okay, enough talk, here’s the video you know you want – cats playing with iPads.