Use of online marketing by small businesses is set to increase in 2012, according to a recent poll. AT&T's Small Business Technology Poll found that 60% of small businesses planned...
Google Research has released a new study looking at how often ad impressions are accompanied by associated organic results and how the incrementality of ad clicks vary with the ran...
Google Digital Marketing Evangelist Avinash Kaushik opened Search Engine Strategies New York this morning with a keynote, which was largely advising digital marketers to get better...
It blew my mind when I first learned that some people now have the job title: "Social Media Strategist." For a while there, I thought that members of my generation had just brillia...
Earlier this year, Microsoft announced an update to negative keywords in AdCenter. This would make it so that negative keywords loaded at the campaign and ad group levels would be...
In a time when everything has an app--when just about every company worth knowing about is mobile and everyone uses some form of social media--some would say digital services are t...
Marketing agency BBH Labs was been inspired to turn local homeless people into hotspots while attending the South by South West conference in Austin, Texas. Each homeless represent...
SXSW, the enormous annual event in Austin, Texas which merges art, music, and technology with a party atmosphere, is making headlines--and waves--with their latest event, "...
Google Inc. has until the 9th of April to give the Dekalb County Pension Fund investors company documents involving what authorities said was the illegal online marketing of prescr...
Data suggests that content and ideas online spread most effectively through large numbers of people sharing with small groups. There is little supporting data to prove that influen...
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