There is no denying the impact of social media when it comes to brand recognition. Professional marketers have recognized this for some time, offering more interesting content to engage customers on this relatively new medium.

Why is social media so important to marketers? For one thing, word of mouth is the main reason behind half of all purchases. Also, users are 60% more likely to recommend a brand they follow on Facebook or Twitter.

Having a page for your brand isn’t enough, either. People are much more likely to buy from you if you provide blog articles with new and interesting content featuring your product. 70 percent of people prefer getting to know a company through articles rather than advertisements, while 60 percent feel more positive about a company after reading content on its site.