Tag: semper

Brand Awareness Is The Top Goal For Facebook Ads, Say Marketers
"Why do you buy advertising on Facebook?" That very simple question was asked to marketers in...
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Post-IPO, Five Times As Many Advertisers Say They’re Pulling Money Out Of Facebook
Although Facebook's stock price has slowly crept back over $31, its low point last month of $25.52 (after opening at $38) reflected a declining confidence in Facebook's ability to...
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Mike Tyson’s Famous Ear Bite Is Helping Evander Holyfield Sell BBQ Sauce
Apparently, Mike Tyson and Evander Holyfield are getting along just fine. At least their relationship is good enough that they can joke about one of the most famous moment in spor...
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The Trials & Tribulations of J.C. Penney’s ‘Fair and Square’ Strategy
When the country and, really, the world is descending into an economic sinkhole, you have to play your hand carefully when it comes to how you try to gin up some business and stay...
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Barry Becher, Television Marketing Guru, Dead at 71
Barry Becher is a name you may not immediately recognize, but there's a very strong possibility you're extremely familiar with his television commercials. Becher, along with partne...
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This Coke Machine May Give You Much More Than A Beverage
From time to time, Coca-Cola will set up what it calls a Coca-Cola Happiness Machine. Basically, it's a Coke machine that gives away prizes. The company has taken to social med...
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Facebook Shares Better Than Links For Google Ranking?
Searchmetrics released a new study finding that the volume of...
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Facebook Advertisers Can Now Buy Mobile-Only Sponsored Stories
You know how everyone is worried about Facebook's ability to mon...
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Browser Size Tool Comes To Google Analytics, Lets You Analyze “Above The Fold”
Google announced the launch of the Browser Size analysis tool in Google Analytics, under the In-Page Analytics report. The tool shades the portions of a page that are "below the fo...
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Social Media in the Middle East [Infographic]
Yes, we know a social media presence is an absolutely vital component of any successful marketing effort in United States, but how are other countries coming along with adopting th...
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BMW’s Fashionable New Concept Store in Paris
Imagine Louis Vuitton sold high-end sedans instead of handbags and you will get a feel for what...
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Content Experiments in Google Analytics Replace Google Website Optimizer
Google announced the launch of Content Experiments in Google Analytics, as a way for webmasters to test different versions of pages to see which ones convert the best. It is replac...
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GM Gets Dissed by Facebook, But Ford is Buying
You might recall that General Motors recently pulled all their advertising from Facebo...
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iAcquire Gets Rid Of Paid Link Offerings Following Google De-Indexing
Blogger Josh Davis recently put out an investigative repo...
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Google Report Shows Popularity Of Different Ad Units
Google released a new report called “Display Business Trends: Publisher Edition," which looks at aggregated global data across its display ad solutions, including: the DoubleClick...
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