The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more int...
Facebook, as you may know, released its Q4 and full-year earnings on Wednesday. Between the release and the earnings call, the company provided plenty of info for us all to absorb,...
Google announced the launch of several new measurement features for AdWords for Video designed to bring some consistency among video ad reporting and other forms of media.
One...
Google Shopping is turning out to be a hit for Google and for advertisers, it seems. We keep seeing report after report come out with nothing but positive data.
Earlier this mo...
At risk of sounding like a total nutjob, I want to explore some interesting technologies that are developing that could one day have an impact on how marketers target their audienc...
Google recently posted a webinar to YouTube to help brands make more of their Google+ experiences. Here's the video description:
We've seen many brands engage with Google+...
Vanessa Fox is always good for an interesting conversation about Google. Considering she used to work there, created Webmaster Central, and wrote the book...
Google announced that it is launching internal redirects to DoubleClick for Advertisers, custom creatives and mobile data transfer features to DoubleClick for Publishers.
Publi...
Facebook has launched an update for Promoted Posts, so advertisers can better target countries where the majority of their fans are.
"We heard your feedback that using Promoted...
Facebook is a public company. Perhaps you've heard. For years, the social network has been a tremendous way for businesses to promote themselves and their products and services to...
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