AdGooroo has released a list of the top 20 advertisers (by impression) using Google product listing ads (PLAs).
"Walmart tops the list with 408 million PLA impressions represent...
Google announced today that it has added reporting by device type to DoubleClick Search. It's available to all advertisers. The feature will show you how your campaigns, ad groups,...
The White House's Office of the U.S. Intellectual Property Enforcement Coordinator (IPEC), the Interactive Advertising Bureau (IAB), Google, Yahoo, Microsoft and AOL announced new...
Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation.
"Of the findings, the most notable might be that w...
Mobile ad revenue in 2012 was up a whopping 82.8% hitting $8.9 billion, according to newly released findings from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and...
Google introduced a new capability for its Lightbox ads today, adding a Google Catalogs integration option for advertisers.
Google first launched the Lightbox ads...
Google has just unveiled a nice little data sharing tool for businesses that aims to keep up with the latest data available from studies Google chooses to include. It lets you easi...
Facebook evidently wants businesses to keep track of their competitors' pages on the social network, as some admins have spotted a new "Pages To Watch" module in the admin panel....
Google has released the recording of a webinar about launching and amplifying your impact across social channels. It's called, "The New Normal: Brand Engagement in the Age of the C...
Google announced that it's rolling out a new AdWords integration infrastructure for advertisers in Google Analytics. The company says it's laying the foundation for adding new AdWo...
Custora has a new report out looking at ecommerce customer acquisition, finding that email continues to trend upward rapidly from year to year, and is well ahead of affiliate, bann...
Facebook just announced some new updates to Ads Manager Reports. The company says this is the latest move in its recently announced efforts to simplify its ad products, which inclu...
LinkedIn has announced a new partnership with IDG Communications to offer IT vendors and marketers new ways to engage wit LinkedIn members. The IDG Enterprise Custom Solutions grou...
Netflix has been campaigning hard to win its original shows (especially House of Cards) some Emmy awards.
Last week, reports came out that Netflix was having a Freddy's BBQ tru...
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