Google has released the recording of a webinar about launching and amplifying your impact across social channels. It’s called, “The New Normal: Brand Engagement in the Age of the Connected Consumer”.

“The digital and social revolution has empowered consumers with technology, which has given them access to all the information in the world,” says Google. “Consumers now have a powerful voice: what matters most today isn’t what you say about your brand–it’s what consumers say about it. Brands can influence that conversation, but they can’t control it. This is the New Normal.”

“To succeed in the New Normal, brands must use social and digital to transform their businesses,” Google adds. “Their challenge is to create new interactive brand experiences that consumers connect with and want to share. That is the key to ROI, and what we’ll be discussing in this live webinar.”

The fifty-minute webinar is hosted by Google’s Maya Grinberg, and is available via the GoogleBusiness YouTube channel.