Tag: Search Marketing

You Can Now View Query Path Reports in AdWords Search Funnels
Google introduced a new feature to its AdWords Search Funnels today: the Top Paths (Query Pa...
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AdWords Campaign Experiments and Trademark Policy Changes
Google has announced that it is rolling out AdWords Campaign Experiment...
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Google Launches New Product Search Ad Format with Product Extensions
Google has announced a new advertising format for Google Merchant Center...
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Google Launches New Mobile Ad Format with Location Extensions
Google has announced a new location extensions ad format with map features. Businesses can feature their locations and phone numbers on an expandable map ad that can appear on m...
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Yahoo Now Including Bing Results – Tips for Optimizing
Yahoo has begun testing organic and paid search listings from Microsoft. Up to 25% of its search traffic in the U.S. may see organic listings from Microsoft, and up to 3.5% may...
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Google Ventures Invests in Search Marketing Firm Trada
Google Ventures has invested in a paid search marketing firm called Trada. Google Ventues has invest...
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Yahoo/Microsoft Search Alliance in Cartoon Form
Microsoft and Yahoo have released a new video illustrating how the two companies intend to create a "powerful new choice in search" with their Search Alliance, due to...
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Diagnose Keyword Issues with New AdWords Feature
There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give a...
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SearchManager Consolidates Google, Yahoo, Microsoft, & Facebook Ad Campaigns
American Express has launched a new search marketing tool for small businesses via its OPEN forum. The tool, powered by...
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Google Search Funnels Give Search Marketing Brand Value
A few months ago, Google introduced AdWords Search Funnels reports...
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Are Forums and Q&A Sites More Important to Search Now?
Facebook and Twitter get a lot of the credit for all of the conversation that is going on around the web these days, and they certainly account for a great deal of it. Still the...
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Search for More Search Marketing Opportunities
Since Bing launched last year, it has placed a great deal of emphasis on giving answers beyond just the "ten blue links." In reality, the major search engines each off...
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The Transformation Of Search Marketing
It's no secret that marketing tactics must change over time - just imagine how far a modern newspaper would get paying boys to shout "extra" on city streets - and the...
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Where Does Yahoo Fit Into Your Search Strategy?
In search, a lot of what Yahoo has done has been overshadowed by what Google and Bing have done, simply because Google controls such a huge piece of the search pie, and Bing is...
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