9 Expert Tips to Closing a B2B Sale

Closing a B2B sale is a process that involves understanding your customer and making them believe that your product or service will without a doubt improve their business. Your entire sales process should be built around that principal. 9 Expert…

How Companies Can Solve the China Puzzle

Amy Karam, author of the book, The China Factor:Strategies to Compete, Grow and Win in the New Global Economy, recently was interviewed at Google’s Mountain View campus, providing insight for companies to better compete. “The main intention of “The China…

Data is Marketing Gold

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said marketing pioneer John Wanamaker in the early 1900’s. That is why CRM software was invented and why it is used by every…

LinkedIn is Just a Starting Point When Selling to CXOs

Sharon Gillenwater, Founder of Boardroom Insiders and their CXO Engagement Strategy Expert posted an article today on the Saleforce blog making the point that LinkedIn should just be a starting point for sales people selling to CXOs. You can make…

What eBay’s Pricing Data Can Teach Small Businesses

“How do you price your good or service? It’s one of those questions that you have to have an answer for on day one. And you really, really want to get the right answer,” says John Henry, entrepreneur, venture capitalist…

Hoosuite Adds Sales Prodigy To Help You With Social Selling

Hootsuite announced that it has acquired Sales Prodigy, a mobile app aimed at helping sales organizations tap into social selling opportunities. The app, which was previously part of Hootsuite’s App Directory, surfaces selling opportunities for you on social media, where…

Salesforce Launches Wave for Community Cloud

In 2014, Salesforce launched Community Cloud, propelling itself into the fast-growing enterprise collaboration market. Last year, it launched Wave Analytics. Now, the company is introducing Wave for Community Cloud, which gives businesses analytics tools that can be applied across their…

Columbus Day Sales Lead To Numerous Twitter Users Telling Same Joke

Columbus Day sales are happening at stores around the United States as well as online. As you’d expect, Twitter is full of reactions to the controversial holiday and its related sales. Many are cracking jokes at the expense of Christopher…

iPhone 6s Breaks Sales Records – 13M in Three Days Says Apple

According to Apple, the iPhone 6s had the best opening weekend in the history of iPhone opening weekends. The company says it sold over 13 million new iPhone 6s and iPhone 6s Plus models in the first three days of…

Apple Is Going to Break iPhone Sales Records This Weekend, Says Foursquare

Foursquare, which has gotten out of the check-in business (well at least they’ve put it off to the side) and focused more on local recommendations, has a lot of location data at its disposal. And it recently used said data…