How to Become a Top Rated Seller on eBay

For many businesses, learning how to do effective eBay SEO can literally mean the difference between making a few hundred bucks or thousands of dollars.

We Don’t Sell Products, We Sell Change

“I actually believe that we don’t sell products, we sell change,” says Tiffani Bova, Customer Growth and Transformation Evangelist at Salesforce. Bova was interviewing legendary speaker and author Seth Godin when she made that comment. “What great marketers and great…

LinkedIn Makes Spamming Contacts Easy With Conversation Starters… Fun!

LinkedIn added Conversation Starters to their messaging platform, making contacting people you never speak to so easy, even a fifth grader can do it! Let’s get started: Let’s say you’re a salesman and you want to contact someone you have…

Skype Becomes More Seamless For Business–No Login Required

Microsoft’s Skype did something very smart today, it made it possible to use Skype in guest mode and with that eliminated a choke spot for using it as a business tool. Often meetings happen spontaneously, someone emails a request to…

How to Supercharge Your Prospecting Emails

I ran across a YouTube video by sales guru Marc Wayshak offering key tips for writing effective prospecting emails that decision makers want to open, read and respond to. The problem is most prospecting emails fail to engage the recipient…

Technology Helps Salespeople and the Customer Connect

Technology is impacting sales in a way never seen before as evidenced by Salesforce’s massive integration of artificial intelligence into all of their various clouds and products. At the Salesforce Dreamforce event much of the discussion is about how technology…

Facebook Announces Inventory-Smart Dynamic Ads for Nearby Retail

Facebook is getting better at competing for brick & mortar ad dollars, announcing an ability to tie a retailers inventory into their product ads, so that they aren’t advertising out of stock items. Very smart and necessary to compete with…

Salesforce Einstein Announced–Artificial Intelligence for Everyone

In a major initiative that has been in the works for two years, Salesforce is integrating artificial intelligence into all of its CRM cloud platforms. It enables any business to use clicks or code to build AI-powered apps that get…

A Happy Workforce is a Productive Workforce

“Who here feels happy?” asked Sir Anthony Seldon, in a Google talk last year. Seldon is the author of the book, Beyond Happiness and Britain’s best-known headmaster. Sir Anthony famously introduced happiness, or well-being, lessons at his school, Wellington College.…

How to Fight Our Caveman Impulses to Create a Positive Customer Experience

This is not your granddad’s customer service advice says Adam Toporek, author of the book, Be Your Customer’s Hero: Real World Tips and Techniques for the Service Front Lines. Toporek recently was on C-Suite TV where he talked about how…