The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know
The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even rely solely on platforms like Facebook, Instagram, and Twitter to promote their goods and services. However, measuring the…
Cloud Vs. Conventional IT ROI Research Findings
When utilizing clouds as an IT service there is a complex method for figuring costs and a growing fear that those costs are going to severely cut into your bottom line. Though these types of services are becoming an inevitability,…
The ROI of Employees
Over at his blog yesterday, Chris Brogan wrote about his admiration for Gary Vaynerchuk. The post sparked quite the discussion in the comments, a lot of it about ROI (return on investment). This stemmed from a quip Gary had made…
Social media: Where
Examples of a real-dollar Return on Investment (ROI) from social media marketing programs are rare.
Internet Plays Vital Role For Auto Dealers
Auto dealers say the Internet has provided them with the highest return on investment (ROI) over the last five years, according to a new survey from Autobytel.