TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know

The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even rely solely on platforms like Facebook, Instagram, and Twitter to promote their goods and services. However, measuring the…

Cloud Vs. Conventional IT ROI Research Findings

When utilizing clouds as an IT service there is a complex method for figuring costs and a growing fear that those costs are going to severely cut into your bottom line. Though these types of services are becoming an inevitability,…

Facebook Fans Worth 20 Yearly Site Visits, $136 A Piece?

What is a Facebook fan worth? It’s a question that many have attempted to answer. These answers are often greatly debated. Can you place a set value on a Facebook fan? The latest attempt comes from Experian Hitwise. “We are…

In Social Media, Your Return Represents Your Investment

Sometimes the path of least resistance unwinds into a far more complicated and arduous journey than we anticipated. In times of change, taking the path less traveled is easier and far more rewarding. Such is true for social media. I…

The ROI of Employees

Over at his blog yesterday, Chris Brogan wrote about his admiration for Gary Vaynerchuk. The post sparked quite the discussion in the comments, a lot of it about ROI (return on investment). This stemmed from a quip Gary had made…

How Business Questions About Social Media Have Changed in a Year

Last year we looked at a study about the state of social media marketing, looking at common questions businesses had about it. A lot has happened in the social media world in a year’s time, and many businesses have gotten into the swing of things since then.

Social media: Where

Brand FansExamples of a real-dollar Return on Investment (ROI) from social media marketing programs are rare.

Social media: Where

Brand FansExamples of a real-dollar Return on Investment (ROI) from social media marketing programs are rare.

Social media: Where

Brand FansExamples of a real-dollar Return on Investment (ROI) from social media marketing programs are rare.