Thanks to Bing and Google, the concept of real-time search is going mainstream, with content created just seconds ago showing up in search results on a regular basis. A session at SES Chicago titled "Update on Real Time Search: I Want it Now!" tackled how marketers can address this phenomenon.
Coverage of SES Chicago will continue. Stay with WebProNews for more notes from the event this week.
Google has launched a new search option that allows users to look at an archive of tweets on any given topic in a timeline format. Users can essentially "replay" the public Twitter conversation in th order in which it each piece occurred.
To utilize the feature, users can go to "show options" on a search results page, and select "updates". There’s a chart at the top of the page that lets you select the year, month, or day, or click any point to view tweets from that time period.
As the web quickly becomes more mobile and social than ever, we see apps filling voids that were mostly left empty throughout the history of search and social media. People are increasingly sharing their locations with their friends, certain apps, certain sites, and even the world.
Google and MySpace have taken the real-time plunge. This afternoon, Google implemented the MySpace Real-Time Search API, meaning that searchers can now find all sorts of content moments after it’s created on the social network.
Update: According to reports, it took Google about six minutes to gather it’s "real-time" search results for a San Franciso earthquake.