Google Adds Shopping Campaign Support To Doubleclick Search

As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce…

AdWords API Gets Support For Shopping Campaigns

Google announced that the AdWords API is now available for all Shopping Campaigns to help you create and manage them at scale. The company says it is currently working with external agencies and search management platforms to add Shopping Campaign…

Google Adds Trusted Stores To Ratings In AdWords Ads

Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and…

Etsy Starts Taking Translation Seriously [Updated]

Update: If comments from Etsy users are any indication, Etsy is perhaps not taking translation as seriously as it ought to be (See comments at end of article). Etsy announced on Tuesday that it has added millions of local language…

Google Shopping & Google Trusted Stores Expand To More Of The World

In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now.…

Google Launches New PLA Campaign Type: Shopping Campaigns

The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLAs called “Shopping campaigns”. Here’s a look: “Shopping campaigns streamline how you manage and bid on your…

Google Says Its New Mobile PLA Style Will Drive More Traffic To Retailers

Google announced that it is changing the way the mobile PLA (product listing ads) ad unit looks on Google.com. The update is designed to help shoppers browse and discover merchandise more easily while using their mobile device. “People are increasingly…

Google Adds Local To Google Shopping, Product Listing Ads

Google announced on Monday that it has begun rolling out a couple new features for Google Shopping with an emphasis on local merchants. These would be local storefronts and local availability for product listing ads (on desktop and smartphones). When…

Bing About To Get Google-Like Product Listing Ads [Exclusive]

We spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning against Google’s PLA-based…

Another Great Report For Google Product Listing Ads

Google Shopping is turning out to be a hit for Google and for advertisers, it seems. We keep seeing report after report come out with nothing but positive data. Earlier this month, we looked at data from Kenshoo indicating that…