Why You’re Probably Not Doing Personalization Well Enough

SAP’s hybris released some interesting findings about how companies use personalization. In short, the company found that brands are failing at personalization at the expense of customer experience. Is personalization a significant part of your efforts? How do you personalize…

Twitter’s Vine Adds New Personalization

Twitter-owned short,looping video service Vine announced a new feature that adds a touch of personalization to the service. It’s a new personalized channel that should help users see more Vines they actually care about and/or want to see. Many get…

Your Customers Want More Of This From Your Business

Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you making efforts to ensure your offers are highly personalized for your potential customers? What are your…

Using Personalized Data Critical To Brand Loyalty

As more consumer data is available to brands than ever before, you might think that brands would be able to capitalize on this, and know their customers better than they know themselves, and in turn inspire increased brand loyalty. You’d…

Brands Don’t Know Their Customers As Well As They Think They Do

IBM and Econsultancy have some new research out suggesting a “massive perception gap” between how well brands think they are marketing to their customers and how well customers actually think brands know them. Businesses think they’re doing a pretty good…

Google News Now Gives Personalized Suggestions

Google News has had personalization feature for a long time now, but a new feature actually suggests stories for users based on their interests. Google’s Krishna Bharat announced the feature in a post on Google+ (via Search Engine Land): Google…

Yahoo Does Some New Search Personalization

Yahoo announced that Yahoo Search is now showing personal results for signed-in users, which include upcoming flights, events, and packages. This is across mobile, tablet, and desktop. You can type “package,” or a store’s name, and you’ll see details at…

Etsy Aims To Help Sellers By Giving Buyers Custom Recommendations

Etsy announced this week that it is making some changes to make the shopping experience better for customers, which will in turn positively affect sellers. Etsy’s Heather Burkman says one such change is through custom recommendations. She talks about a…

AOL Acquires Web Personalization Firm Gravity

AOL announced that it has entered into an agreement to acquire Gravity, developer of content optimization and personalization technology and “the Interest graph”. The deal is for $83 million, and an additional $7.7 million may be deferred and paid over…

Amazon Will Let You Personalize a Kindle Cover for No Additional Charge

If your Kindle device is looking a bit…bland for your tastes, Amazon is now allowing you to spruce it up with a cool new cover. Not just any cover, but one that’s personalized with your own photos, if you’d like.…

Twitter Rolls Out New Recommendations

Twitter announced that it is rolling out a new kind of recommendation to some users, which aims to deliver personalized suggestions based on when multiple people in the user’s network follow the same user or favorite/retweet the same tweet. As…

Yahoo Launches Newly Redesigned My Yahoo, Wants iGoogle Users To Come Aboard

Yahoo announced today that it has launched a new redesigned version of My Yahoo, where users can now get an even more personalized experience. It’s launching on both desktop and mobile. “The refreshed design gives you a sleek, tailor-made starting…

Pinterest Now Tracks You Automatically, Lets You Opt Out

In an effort to make you “feel like Pinterest is really yours,” the social network is beginning to implement a new personalization feature that tracks your movements across the web and recommends certain pins based on the websites you visit.…

SiriusXM’s MySXM Lets You Personalize Channels

SiriusXM announced the launch of a new personalization feature called MySXM, which enables users to personalize over 50 its channels by creating up to over 100 variations of each. Channels that take advantage of the MySXM feature let users adjust…

What Personalization, Privacy And Competition Mean For Google’s Future

As previously reported, Google has expanded its field trial for Gmail results on web search results pages. Now, it includes Google Drive and Google Content (though you have to actually sign up for the new field trial to get these…

DuckDuckGo Thinks You Don’t Want Personalized Search Results

DuckDuckGo is following Bing’s lead with a new ad telling you why its results are better than Google’s. Unlike Bing’s “Bing It On” campaign, however, DuckDuckGo isn’t pushing a blind taste test of side-by-side search results. They’re simply telling you…

Yahoo To Focus On Mobile And Personalization

Yahoo will reportedly be increasing its focus on mobile and personalization moving forward under new CEO Marissa Mayer. Mayer held a meeting with Yahoo employees to discuss the company’s plans, and these were major themes. Business Insider obtained a summary/outline…

This Is How Google Plans To See Through Your Eyes (Literally)

Google has captured many imaginations with Project Glass, and the device will not even be available to consumers until next year at the earliest. Wearing a Google Glass in front of your eye may be your ticket to a futuristic…

Here Are The Cards Google Now Is Starting With

Google Now, Google’s new Android feature, now has a landing page with information about it. This includes the diagram above. The page begins with the promo video we looked at previously: “Google Now gets you just the right information at…

Twitter Experiments With Personalized User Suggestions

Twitter announced that it is conducting some personalization experiments for users. Specifically, Twitter is trying to tailor user suggestions (suggestions for people to follow) to people’s specific interests. “These tailored suggestions are based on accounts followed by other Twitter users…