Why You’re Probably Not Doing Personalization Well Enough

SAP’s hybris released some interesting findings about how companies use personalization. In short, the company found that brands are failing at personalization at the expense of customer experience. Is personalization a significant part of your efforts? How do you personalize…

Twitter’s Vine Adds New Personalization

Twitter-owned short,looping video service Vine announced a new feature that adds a touch of personalization to the service. It’s a new personalized channel that should help users see more Vines they actually care about and/or want to see. Many get…

Your Customers Want More Of This From Your Business

Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you making efforts to ensure your offers are highly personalized for your potential customers? What are your…

Using Personalized Data Critical To Brand Loyalty

As more consumer data is available to brands than ever before, you might think that brands would be able to capitalize on this, and know their customers better than they know themselves, and in turn inspire increased brand loyalty. You’d…

Brands Don’t Know Their Customers As Well As They Think They Do

IBM and Econsultancy have some new research out suggesting a “massive perception gap” between how well brands think they are marketing to their customers and how well customers actually think brands know them. Businesses think they’re doing a pretty good…

Google News Now Gives Personalized Suggestions

Google News has had personalization feature for a long time now, but a new feature actually suggests stories for users based on their interests. Google’s Krishna Bharat announced the feature in a post on Google+ (via Search Engine Land): Google…

Yahoo Does Some New Search Personalization

Yahoo announced that Yahoo Search is now showing personal results for signed-in users, which include upcoming flights, events, and packages. This is across mobile, tablet, and desktop. You can type “package,” or a store’s name, and you’ll see details at…

Etsy Aims To Help Sellers By Giving Buyers Custom Recommendations

Etsy announced this week that it is making some changes to make the shopping experience better for customers, which will in turn positively affect sellers. Etsy’s Heather Burkman says one such change is through custom recommendations. She talks about a…

AOL Acquires Web Personalization Firm Gravity

AOL announced that it has entered into an agreement to acquire Gravity, developer of content optimization and personalization technology and “the Interest graph”. The deal is for $83 million, and an additional $7.7 million may be deferred and paid over…

Amazon Will Let You Personalize a Kindle Cover for No Additional Charge

If your Kindle device is looking a bit…bland for your tastes, Amazon is now allowing you to spruce it up with a cool new cover. Not just any cover, but one that’s personalized with your own photos, if you’d like.…