Founder Ron Shaich Tells the Inside Story of Panera’s Amazing Success

Making the decision to in 1998 to sell the main divisions of Au Bon Pain and focus all resources on the company’s lowly Panera brand became the most stressful year and a half ever for Panera founder and former CEO Ron Shaich. Ultimately, Shaich says, even though there was “blood on the floor” initially, the stock is up a hundredfold.

Panera CEO: We Can Never be the Food Police

“Panera can never be the food police,” says Panera CEO Blaine Hurst in a recent interview. “That is not even our mantra. We have got to be the brand that is relentlessly pursuing better eating.”