Archify Is A Tool You Might Actually Want Tracking Everything You Do Online

Sometimes people actually wish everything they did was tracked online. That may be a hard concept for some to swallow, but surely you’ve encountered an experience where you ran across some piece of online content, but then want to see…

Calculate How Much Obama & Romney Are Willing to Spend on Your Vote

It’s no secret that both the Obama and Romney teams are doing all they can to get your vote on November 6th, and they have been for quite some time. Much of that effort is directed toward your online activities,…

HTML 5 Tracking Spreading, Says Berkeley Web Privacy Census

The University of California at Berkeley Law School today released its quarterly census of web trackers, and the results point to a rise in sites’ use of local HTML5 storage. The report, titled The Web Privacy Census, was authored by…

Behavioral Ads are Bad According to Consumers [Infographic]

Consider the following question: If a search engine collects information about your searches and then uses it to rank your future search results that’s, a). Good, or B). Bad? Next consider this question: If a search engine keeps track of…

Online Do Not Track Bill Introduced In Congress

U.S. Representative Jackie Speier  (D-CA) introduced “Do Not Track Me” legislation in Congress today that would let people block the tracking of their online activity.

Lawmakers Question Yahoo, AOL And MySpace Over Online Tracking

U.S. representatives Ed Markey (D-Mass) and Joe Barton (R-Texas) sent a letter today to 15 companies identified in a recent Wall Street Journal investigation as installing consumer-tracking technologies to target users visiting these sites.

Consumers Becoming More Comfortable With Online Tracking

The growth in the use of mobile technology has made U.S. consumers more comfortable with safeguards as fewer are voicing concern about privacy and security on their wireless devices, according to a new global survey by KPMG.

KPMG found that 48 percent of the U.S. consumers surveyed on the use of technology (e.g. computers, smart phones, mobile applications and the internet) were very concerned about privacy when using a mobile device, which was down from 58 percent when KPMG conducted a similar survey in 2008.