Facebook Is Making Events More Prominent

One of the most useful features of Facebook has always been Events. Even if you’re not the type of person to spend hours scrolling through the News Feed, commenting on posts, and liking baby photos – you probably use Facebook…

Facebook Instant Articles And What They Mean For Referral Traffic

And so it begins. After months of rumor and a little bit of chatter from the company itself, Facebook finally announced Instant Articles, its initiative to get publishers to let Facebook host content. The company bills it as “a fast…

Facebook News Feed Change Leads To Increased Sharing?

Breaking news: Facebook is the most dominant social network for people sharing content. Seriously though, the social beast only manages to keep growing and extending its lead. ShareThis has a new report looking at Q1 consumer sharing trends, finding that…

Facebook May Give Users More Control over What They See in News Feed, Which Could Be Good for Pages

Facebook, forever maligned for what it shows and doesn’t show people in their news feeds, might be moving to give users a bit more control. AdWeek’s SocialTimes spotted a new feature on mobile – a prompt that’s showing up atop…

How Publishers Are Using Facebook Interest Targeting

Chances are you aren’t seeing the same kind of organic reach for your Facebook Page posts that you once were. This is a widespread phenomenon that has been taking place for roughly the past year and a half, and has…

Here’s What Mark Zuckerberg Just Said About The Latest News Feed Update And Hosting Publisher Content

This week, Facebook announced its latest round of changes to the News Feed algorithm. Once again, it doesn’t exactly sound like great news for people running Facebook pages. While there were three different changes, the one that has people and…

Facebook News Feed Update Will Likely Hurt Pages

Facebook is tinkering around with its News Feed algorithm, and rarely is that a good sign for Facebook Pages and organic reach. I’m afraid this announcement doesn’t sound particularly great for them either. Has your business been hurt by Facebook’s…

Bug Leads To False Facebook Organic Reach Reporting

A report from News Whip came out on Tuesday indicating that publishers experienced a significant drop-off in organic reach. This wouldn’t come as a huge shock to most people considering that Facebook has already significantly hurt organic reach for many…

360-Degree Videos: Coming Soon to Your Facebook News Feed

Facebook’s annual f8 developers conference just kicked off, and in the keynote CEO Mark Zuckerberg said that spherical (360 degree) videos are coming to your Facebook News Feed. We already know that video is becoming a more widely used media…

Should Photos Still Be Part of Your Facebook Strategy?

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that…