In a recent article, we talked about the importance of usability of both the search engines and your site, with regards to the path to conversions. If you create content, you would do well to consider similar lessons in how you craft that.
Over the past year or more, you have probably heard your fair share of people telling you that you need to use Twitter if you hope to have business success. It’s true that there are a great many opportunities and potential benefits to using the service, but do you have to use it? Well, that depends.