One of Twitter's main goals – just like Facebook or any other social network – is the find that perfect balance between advertising and a pleasant user experience. That's why the c...
The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most...
Pinterest has been developing new machine learning models to improve its home feed, under the banner of "Pinnability".
"The more people Pin, the better Pinterest can get for ea...
Well, it was probably only a matter of time. Someone is making a documentary about Yelp and its alleged "extortion" practices. It's called Billion Dollar Bully, and it's r...
Facebook announced that it is going to begin offering topic data to marketers in an effort to let businesses get a better idea of what people are saying about their products on Fac...
Twitter announced a new offering for its advertisers, enabling them to reach people from audiences created by its Marketing Platform partners. Advertisers will be able to target Tw...
Google launched a new AdWords app for Android on Wednesday, offering advertisers a way to manage campaigns on the go. It's hard to believe Google is just now offering such an app,...
Instagram is testing a new way for brands to deliver ads on the network, and it's something that the average user would probably kill to have access to.
The company has just an...
With its Promoted Pins now available to advertisers, Pinterest is working on improving what its ads can do, as you'd expect. The most important thing an online ad can do is target...
The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It's pre...
Twitter just added a couple of new features to conversion tracking for web. Advertisers can now take advantage of support for transaction values and key conversion tags.
The for...
Google announced the launch of paid search results on Google Play, which will help app makers get their products discovered and help Google add another revenue source.
Google i...
Google announced on Wednesday that it will start converting all Flash ads to HTML5 automatically. The company presents this as an opportunity for advertisers to access more invento...