Apple Maps Is More Important To Your Business Than Ever

If you run a small business and aren’t taking Apple Maps seriously as a place where people will find your business, you may want to rethink that. Do you pay attention to your business listing in Apple Maps? Have you…

Google Pilots Local Business Markup for Knowledge Panels

Last week, Google launched the Google My Business API to let big businesses and third parties integrate with the Google My Business platform and publish updates to customers on Google Search and Google Maps. Businesses can use the API to…

Facebook Professional Services Is Pretty Similar To Facebook Places…but for Services

Earlier this year, Facebook put out a new local search and discovery tool at Facebook.com/places, giving users a look at places with Facebook Pages, including those your friends have been to (with their comments) and others with reviews from strangers.…

Google My Business Now Lets You Close, Reopen Business Locations

Google announced on its Advertiser Community site that Google My Business will now let you mark a location closed in the list view to keep users up to date. You can also now reopen a location if need be. Google’s…

Google Lists Google My Business Listing Visibility Factors

Update: Google has changed language to remove “clicks”. Very interesting. Your business listings on Google aren’t going to do much for you if people don’t see them. Just having one isn’t enough. You need to make sure it’s optimized. Google…

Pinterest Updates Billions Of Place Pins With Location Data And Info

Two years ago, Pinterest launched Place Pins adding a travel magazine-like experience to the popular social/search site. These enabled users to see information like the address of a place, phone numbers, etc. in a format designed to look natural to…

Google My Business Gets A Refresh

Google announced the launch of a new redesign for Google May Business. This includes updated navigation, which the company says is aimed at making it easier to access the product’s primary features and providing better access to multiple locations for…

Study: Local Search Gets Local Businesses More Clicks, Calls Than Any Other Channel

Facebook may be doing more with is ads to help local businesses, but local search is still much more effective. BrightLocal recently released results from a survey (via Search Engine Land) finding that local search drives more clicks and calls…

Where Your Business Needs To Be Listed For Apple Maps

It’s hard to believe, but it’s been three years since Apple dropped Google Maps from iOS in favor of its own maps offering. It got off to a rocky start, and Google would later offer iPhone users a new Maps…

Bing Adds Quick Answers For Local Info

Microsoft announced that Bing will now display quick answers to queries related to local information. These come in the form of “facts” at the top of the search page, which provide things like phone numbers for restaurants, hours of local…

Yelp Reviews Say More Than You Realized

Yelp reviews can have a tremendous impact – for better or for worse – on a business. They can dictate whether or not a customer decides to visit. This is one of the reasons the site/app is so controversial with…

Facebook Has A New Directory For Local Places

Facebook has an interesting new local search and discovery tool available at Facebook.com/places. It gives users a look at places with Facebook pages, including those your friends have been to (with their comments) and others who have left reviews. The…

Tool Claims To Show Google Search Bias

As recently reported, Yelp has formed a coalition (not entirely unlike the FairSearch Coalition) with other Google critics/competitors Consumer Watchdog, Jameda, HolidayCheck, TripAdvisor, and Fight for the Future. The group launched the site Focus on the User, which comes with…

Yahoo Buys Zofari For Local Search

Yahoo has acquired Zofari, which offers a local search and discovery app of the same name. It first launched in 2012. Zofari announced the acquisition on its website (via TechCrunch), where it says: Since our very first alpha in 2012,…

Yelp Launches Mobile Review Translation On iPhone

Yelp announced the launch of automated review translation in its iPhone app. They offer reviews in fifteen languages in 27 countries. As the company continues to expand internationally, this will only become more important. The app makes use of Bing…

Foursquare Tells Businesses Its New App Is Better For Them Too

As you may know, Foursquare launched its new check-in-less app today. If you want a rundown on what to expect as a user, read this. Given that the focus of Foursquare has shifted from check-ins to local search, you can…

Foursquare’s New, Still Check In-Less App Is Here

Foursquare went and pissed a bunch of people off when they decided to “unbundle” and separate the core functions of their main app into two apps. They relegated check-ins to a new app, called Swarm, and promised that Foursquare would…

Google Update Hits Local Search Results

Google has reportedly launched a significant algorithm update that’s shaken up local search results in the United States quite a bit. Following a tip from Brian May on Twitter, local search watcher Mike Blumenthal reported on the “turmoil” in local…

Google Maps Apps Get New ‘Explore’ Feature

Google announced that it has added a new Explore button to the Google Maps app on Android and iOS, giving users a better way to discover places of interest that are nearby. There was already a “Nearby” feature, but now…

Check-in Out: Foursquare Officially Kills Check-ins

Just a few hours after touting Swarm’s success in becoming users’ go-to place for check-ins, Foursquare has announced that starting tomorrow, all check-ins will be moving to that app. For the first time since its launch in 2009, you won’t…