Earlier this year, Facebook put out a new local search and discovery tool at Facebook.com/places, giving users a look at places with Facebook Pages, including those your friends have been to (with their comments) and others with reviews from strangers.
The directory lets you browse through restaurants, hotels, bars, cafes, public attractions, arts & entertainment, gyms, movie theaters, schools, theaters, grocery stores, and landmarks.
It looks pretty much the same as Places, but has two fields to fill out – one for service, and one for city. There’s also a directory with different service categories at the bottom. These are in the following spaces: Arts & Marketing, Automotive, Business Services, Event Planning, Financial Services, Home Improvement, Lifestyle Services, Medical & Health, Pet Service, Spa, and Beauty & Personal Care.
Should Yelp and Angie’s List worry? Probably not. Facebook has for years enabled you to seek out business pages, and I just don’t see this as a gamechanger. That’s not to say some won’t find it handy.
For businesses, anything that helps people find you should be viewed as a positive.
Images via Facebook