What The Industry Thinks About Google Reader’s Demise

Google recently dropped the bombshell that it is closing down Google Reader, much to the chagrin of its loyal user base. I’ve done my share of ranting about it, and discussed why some businesses may want to be more strongly…

Lee Odden: What You Need to Know about Optimization

What is optimization? The dictionary definition, according to Merriam-Webster, optimization is:

Google+ Makes Splash in Social Sector, But Will It Last?

Google+ has been on quite a ride in its first 6 weeks of existence. It obtained 10 million users in just two weeks and is now said to have over 20 million users. The overall reaction has been positive, but since the platform is currently invitation-only, the early adopters have mostly been the tech savvy crowd.

Stop Doing Social and Start Being Social
More WebProNews Videos If you're worried about doing social media, you're probably doing it wrong. Social media is not a goal. It's a means to achieving goals you have probably always had as a business.  WebProNews recently spoke with Lee…
SEO and Social Media Matter for Press Coverage

When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about.