We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.
What The Industry Thinks About Google Reader’s Demise
Google recently dropped the bombshell that it is closing down Google Reader, much to the chagrin of its loyal user base. I’ve done my share of ranting about it, and discussed why some businesses may want to be more strongly…
SEO and Social Media Matter for Press Coverage
When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about.