Should You Market Your Business at a Trade Show? Here’s What You Need to Consider

The trade show business has been steadily rising the past few years and is projected to keep doing well. These events provide companies with a platform wherein they can launch new products, showcase goods, and network. But like any business…

Slideshare Adds Lead Generation Features

LinkedIn announced the launch of a new lead generation tool for Slideshare, which it says will enable marketers to identify key consumers of their content and connect with their audience, hence allowing them to build that audience. Lead Generation on…

Survey: Businesses Not Satisfied With Their B2B Lead Generation Processes

A recent survey from Salesfusion and Demand Metric found that most small and mid-sized companies have lead generation processes in place, but few (less than 10%) think they’re highly effective. Over half (58%) say they don’t produce enough leads. The…

Twitter Launches Lead Generation Card For Marketers

Twitter announced the launch of a new card for marketers today – the Lead Generation Card. Twitter cards, in general, let you attach media experiences to tweets, which link to your content. You can add a few lines of HTML…

Social Media Sells More B2B Leads [Infographic]

If you’re not using social media to get your products and services recognized, you have to explore this social media business to business infographic from Insideview.Com. Why bother you say? For one, IBM reported a 400% increase in sales after…

LinkedIn Better Than Facebook or Twitter!

Want to generate a lot of leads for your business and not spend a lot of money? In a survey-based study by HubSpot, business’s who used LinkedIn to showcase their services generated 3 times as many leads as when they…

Why Are So Many Marketers Dissatisfied With Social Media Results?

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown, President & CEO, Executive Oasis International, Toronto, caught my attention.