SEO Vet Bill Slawski On Google’s Knowledge And Answers

In case you haven’t noticed, Google has changed a lot over the years, and much of the search engine’s focus is on showing users answers and information about what they’re looking for directly on search results pages through things like…

Should Facts Outrank Links As A Google Signal?

Google has a new paper out that discusses how it might rank pages based on facts as opposed to links. If this were to become the case, it would represent a huge move for the search engine, which has historically…