The Interactive Advertising Bureau (IAB) says U.S. internet ad revenues hit $15 billion in the third quarter, which is the highest quarter on record.
This is the main finding o...
The digital ad industry stands to gain $8.2 billion a year by eliminating fraud and issues with the Internet supply chain, a new study from the Interactive Advertising Bureau (IAB)...
The Interactive Advertising Bureau (IAB) announced on Wednesday that it has appointed Dave Grimaldi as its new Executive Vice President, Public Policy, which means he'll be in char...
The Interactive Advertising Bureau (IAB) released its new Digital Shopping Report finding that younger adults, ages 18 - 34, are more likely to favor smartphones for retail activit...
The IAB (Interactive Advertising Bureau) released its latest "IAB Internet Advertising Revenue Report," revealing that online ad revenues in the United States reached an all-time h...
The Interactive Advertising Bureau (IAB) released a new update to its HTML5 For Digital Advertising Guide to help ad designers understand how to effectively leverage the technology...
The Media Rating Council (MRC) has released the results of the third phase of its viewability measurement reconciliation testing. It had conducted two prior phases, which identifie...
The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most...
During Tuesday's State of the Union Address, President Obama briefly touched on some proposals that may have an impact on the digital advertising industry. These include laws to co...
The Interactive Advertising Bureau (IAB) and PwC have released their latest figures on Internet advertising revenues, looking at the third quarter. According to their findings, U.S...
The Interactive Advertising Bureau (IAB) released its “State of Viewability Transaction 2015" report aimed at offering guidance on how to manage the "shift of digital media’s 'audi...
AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interacti...
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