Tom Patterson, CEO of Tommy John, was inspired to start his now wildly successful clothing company Tommy John because he couldn’t understand why nob...
Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the con...
Facebook is using technology to blend ads into their HTML, making ads indistinguishable to their content in order to prevent ad blocking. This only wo...
The Interactive Advertising Bureau (IAB) says U.S. internet ad revenues hit $15 billion in the third quarter, which is the highest quarter on record. ...
The digital ad industry stands to gain $8.2 billion a year by eliminating fraud and issues with the Internet supply chain, a new study from the Intera...
The Interactive Advertising Bureau (IAB) announced on Wednesday that it has appointed Dave Grimaldi as its new Executive Vice President, Public Policy...
The Interactive Advertising Bureau (IAB) released a new update to its HTML5 For Digital Advertising Guide to help ad designers understand how to effec...
The Media Rating Council (MRC) has released the results of the third phase of its viewability measurement reconciliation testing. It had conducted two...
The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The study looks at data fro...
The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile ad...
As you know, the issue of ad viewability can be a contentious one among advertisers, agencies, and publishers, and we recently looked at this from var...
The Interactive Advertising Bureau (IAB) and PwC have released their latest figures on Internet advertising revenues, looking at the third quarter. Ac...
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