COVID-19 Continues to Reshape Advertising

The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.

Tom Patterson: Tommy John Launched Out of a Problem That I Wanted to Solve

Tom Patterson, CEO of Tommy John, was inspired to start his now wildly successful clothing company Tommy John because he couldn’t understand why nobody was doing anything to fix the undershirt and underwear problem he was having.

The Rise of the Connected Marketer

Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the connected marketer. Here’s are some key takeaways: Mobile has Superpowers It’s the enabler and the catalyst…

Facebook Blocks the Ad Blockers, Refuses to Pay Ransom

Facebook is using technology to blend ads into their HTML, making ads indistinguishable to their content in order to prevent ad blocking. This only works when viewing the full HTML version of Facebook, not their mobile version or their mobile…

Upfronts Vs Newfronts: Controversy Over Online Video Audience Measurement

What is the appropriate way to compare the audiences of an online video series and a television series? This controversy can also be called… The Upfronts vs. the Newfronts! The Upfronts is where ad agencies on behalf of advertisers buy…

IAB Launches Simple HTML5 Ad Validator Tool

The Interactive Advertising Bureau (IAB) announced the release of a new HTML5 ad validator from its tech lab. It calls this a “first-of-its-kind” online tool for quick and easy testing of mobile and desktop creative. It tests against the IAB…

AOL Announces ONE by AOL: Publishers

At the Interactive Advertising Bureau’s Annual Leadership Meeting, AOL announced the launch of ONE by AOL: Publishers bringing together the company’s content and distribution capabilities. The company says the offering will simplify “an overly complex ecosystem and provide holistic, tailored…

U.S. Digital Ad Revenues Hit All-Time Quarterly High

The Interactive Advertising Bureau (IAB) says U.S. internet ad revenues hit $15 billion in the third quarter, which is the highest quarter on record. This is the main finding of the latest IAB Internet Advertising Revenue report from the IAB…

Digital Ad Industry Would Gain $8.2 Billion A Year By Fixing These Things

The digital ad industry stands to gain $8.2 billion a year by eliminating fraud and issues with the Internet supply chain, a new study from the Interactive Advertising Bureau (IAB) and EY finds. According to the study, fraudulent impressions, infringed…

IAB Has A New Guy In Charge Of Lobbying

The Interactive Advertising Bureau (IAB) announced on Wednesday that it has appointed Dave Grimaldi as its new Executive Vice President, Public Policy, which means he’ll be in charge of the association’s lobbying efforts in Washington D.C. These efforts, according to…

IAB Looks At Digital Shopping Habits By Age Group

The Interactive Advertising Bureau (IAB) released its new Digital Shopping Report finding that younger adults, ages 18 – 34, are more likely to favor smartphones for retail activities than any other age group. “While overall, consumers are more likely to…

IAB Online Ad Revenue Report Shows All-Time High For First Half of 2015

The IAB (Interactive Advertising Bureau) released its latest “IAB Internet Advertising Revenue Report,” revealing that online ad revenues in the United States reached an all-time high of $27.5 billion in the first half of 2015. That figure represents an impressive…

IAB Opens Updated HTML5 Ad Guide For Public Comment

The Interactive Advertising Bureau (IAB) released a new update to its HTML5 For Digital Advertising Guide to help ad designers understand how to effectively leverage the technology. This couldn’t come soon enough. A recent study from Sizmek found that advertisers…

MRC Releases Ad Viewability Test Results

The Media Rating Council (MRC) has released the results of the third phase of its viewability measurement reconciliation testing. It had conducted two prior phases, which identified requirements for vendors to follow in order to “minimize discrepancies in viewability measurement.”…

Study Shows Mobile Video Is Bigger Than You Thought

The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The study looks at data from 24 countries, and finds that 36% of smartphone users say they watch videos that…

Study Looks At Marketer Perceptions of Mobile Ads

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising,…

Should Viewability Standard Just Be A Jumping Off Point?

As you know, the issue of ad viewability can be a contentious one among advertisers, agencies, and publishers, and we recently looked at this from various angles based on what such parties have been saying in the media. Some of…

Interactive Advertising Bureau Weighs In On Obama Proposals

During Tuesday’s State of the Union Address, President Obama briefly touched on some proposals that may have an impact on the digital advertising industry. These include laws to combat cyber attacks and to protect the data of minors. Here’s the…

Internet Ad Revenues Had A Record Quarter

The Interactive Advertising Bureau (IAB) and PwC have released their latest figures on Internet advertising revenues, looking at the third quarter. According to their findings, U.S. revenues hit $12.4 billion, making it the the highest quarter on record. Earlier this…

IAB Gives Guidance On Ad Viewability

The Interactive Advertising Bureau (IAB) released its “State of Viewability Transaction 2015″ report aimed at offering guidance on how to manage the “shift of digital media’s ‘audience currency’ to 100 percent viewability.” Right now, it says, 100% viewability measurement simply…