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Tag: IAB

COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising....
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Tom Patterson: Tommy John Launched Out of a Problem That I Wanted to Solve
Tom Patterson, CEO of Tommy John, was inspired to start his now wildly successful clothing company Tommy John because he couldn’t understand why nob...
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The Rise of the Connected Marketer
Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the con...
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Facebook Blocks the Ad Blockers, Refuses to Pay Ransom
Facebook is using technology to blend ads into their HTML, making ads indistinguishable to their content in order to prevent ad blocking. This only wo...
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Upfronts Vs Newfronts: Controversy Over Online Video Audience Measurement
What is the appropriate way to compare the audiences of an online video series and a television series? This controversy can also be called… The...
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IAB Launches Simple HTML5 Ad Validator Tool
The Interactive Advertising Bureau (IAB) announced the release of a new HTML5 ad validator from its tech lab. It calls this a “first-of-its-kind...
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AOL Announces ONE by AOL: Publishers
At the Interactive Advertising Bureau’s Annual Leadership Meeting, AOL announced the launch of ONE by AOL: Publishers bringing together the comp...
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U.S. Digital Ad Revenues Hit All-Time Quarterly High
The Interactive Advertising Bureau (IAB) says U.S. internet ad revenues hit $15 billion in the third quarter, which is the highest quarter on record. ...
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Digital Ad Industry Would Gain $8.2 Billion A Year By Fixing These Things
The digital ad industry stands to gain $8.2 billion a year by eliminating fraud and issues with the Internet supply chain, a new study from the Intera...
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IAB Has A New Guy In Charge Of Lobbying
The Interactive Advertising Bureau (IAB) announced on Wednesday that it has appointed Dave Grimaldi as its new Executive Vice President, Public Policy...
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IAB Looks At Digital Shopping Habits By Age Group
The Interactive Advertising Bureau (IAB) released its new Digital Shopping Report finding that younger adults, ages 18 – 34, are more likely to ...
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IAB Online Ad Revenue Report Shows All-Time High For First Half of 2015
The IAB (Interactive Advertising Bureau) released its latest “IAB Internet Advertising Revenue Report,” revealing that online ad revenues ...
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IAB Opens Updated HTML5 Ad Guide For Public Comment
The Interactive Advertising Bureau (IAB) released a new update to its HTML5 For Digital Advertising Guide to help ad designers understand how to effec...
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MRC Releases Ad Viewability Test Results
The Media Rating Council (MRC) has released the results of the third phase of its viewability measurement reconciliation testing. It had conducted two...
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Study Shows Mobile Video Is Bigger Than You Thought
The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The study looks at data fro...
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Study Looks At Marketer Perceptions of Mobile Ads
The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile ad...
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Should Viewability Standard Just Be A Jumping Off Point?
As you know, the issue of ad viewability can be a contentious one among advertisers, agencies, and publishers, and we recently looked at this from var...
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Interactive Advertising Bureau Weighs In On Obama Proposals
During Tuesday’s State of the Union Address, President Obama briefly touched on some proposals that may have an impact on the digital advertisin...
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Internet Ad Revenues Had A Record Quarter
The Interactive Advertising Bureau (IAB) and PwC have released their latest figures on Internet advertising revenues, looking at the third quarter. Ac...
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IAB Gives Guidance On Ad Viewability
The Interactive Advertising Bureau (IAB) released its “State of Viewability Transaction 2015″ report aimed at offering guidance on how to mana...
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