Tom Patterson, CEO of Tommy John, was inspired to start his now wildly successful clothing company Tommy John because he couldn’t understand why nobody was doing anything to fix the undershirt and underwear problem he was having.
The Rise of the Connected Marketer
Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the connected marketer. Here’s are some key takeaways: Mobile has Superpowers It’s the enabler and the catalyst…
Facebook Blocks the Ad Blockers, Refuses to Pay Ransom
Facebook is using technology to blend ads into their HTML, making ads indistinguishable to their content in order to prevent ad blocking. This only works when viewing the full HTML version of Facebook, not their mobile version or their mobile…
Upfronts Vs Newfronts: Controversy Over Online Video Audience Measurement
What is the appropriate way to compare the audiences of an online video series and a television series? This controversy can also be called… The Upfronts vs. the Newfronts! The Upfronts is where ad agencies on behalf of advertisers buy…
IAB Launches Simple HTML5 Ad Validator Tool
The Interactive Advertising Bureau (IAB) announced the release of a new HTML5 ad validator from its tech lab. It calls this a “first-of-its-kind” online tool for quick and easy testing of mobile and desktop creative. It tests against the IAB…
AOL Announces ONE by AOL: Publishers
At the Interactive Advertising Bureau’s Annual Leadership Meeting, AOL announced the launch of ONE by AOL: Publishers bringing together the company’s content and distribution capabilities. The company says the offering will simplify “an overly complex ecosystem and provide holistic, tailored…
U.S. Digital Ad Revenues Hit All-Time Quarterly High
The Interactive Advertising Bureau (IAB) says U.S. internet ad revenues hit $15 billion in the third quarter, which is the highest quarter on record. This is the main finding of the latest IAB Internet Advertising Revenue report from the IAB…
Digital Ad Industry Would Gain $8.2 Billion A Year By Fixing These Things
The digital ad industry stands to gain $8.2 billion a year by eliminating fraud and issues with the Internet supply chain, a new study from the Interactive Advertising Bureau (IAB) and EY finds. According to the study, fraudulent impressions, infringed…
IAB Has A New Guy In Charge Of Lobbying
The Interactive Advertising Bureau (IAB) announced on Wednesday that it has appointed Dave Grimaldi as its new Executive Vice President, Public Policy, which means he’ll be in charge of the association’s lobbying efforts in Washington D.C. These efforts, according to…
IAB Looks At Digital Shopping Habits By Age Group
The Interactive Advertising Bureau (IAB) released its new Digital Shopping Report finding that younger adults, ages 18 – 34, are more likely to favor smartphones for retail activities than any other age group. “While overall, consumers are more likely to…