IAB News

The Interactive Advertising Bureau (IAB) and its Image-Based Advertising Working Group just released the In-Image Advertising Primer, providing marketers with an overview of this t...

Mozilla To Sell Ad Space In Firefox

Last year, it looked like Mozilla was about to declare...

IAB Releases Playbook For Native Advertising

The Interactive Advertising Bureau (IAB) has released a "Native Advertising Playbook" aimed at serving as a "consistent framework" for for the discussion surrounding native adverti...

Another Record For Internet Ad Revenues

Online advertising revenues continue to hit record highs. The Interactive Advertising Bureau released a new report today finding that revenues for the first half of 2013 hit a reco...

Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion

Mobile ad revenue in 2012 was up a whopping 82.8% hitting $8.9 billion, according to newly released findings from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and...

Advertisers Still Hate Mozilla’s Tracking Policy

For a while there, it looked like the online advertising industry was going to catch a breather as...

Are There Any Winners In The War On Ads?

Advertising is a key component of the Web economy as it keeps many of the Web sites and services you use free. Facebook, Twitter, and even the very words you're reading right now a...

Google Launches New Survey Ads, TrueView For AdMob, Online Games

Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an...

U.S. Online Advertising Hits Record High In Q3

The Interactive Advertising Bureau and PriceWaterhouseCoopers announced on Wednesday that Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter, mar...

Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of...

Google Joins Facebook, Twitter, AOL, IAB To Stop Badware

Google, Twitter, Facebook, AOL and the IAB have joined forces to form the Ads Integrity Alliance, geared toward keeping protectin...

IAB: Mobile Ad Market Was $5.3 Billion Last Year

The Interactive Advertising Bureau and the IHS Screen Digest have sized up the mobile ad market, and have concluded that it was valued at $5.3 billion in 2011. By region, it br...

IAB Report Claims Internet Advertising Brought in $31 Billion in Revenue for the 2011 Year

The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion....

IAB Reveals New Video Ad Standards Update

The Interactive Advertising Bureau (IAB) made a couple of noteworthy announcements today. The first is release of an update to its in-stream video ad standards; the second, the kic...

Premium Ads Drive Brand Awareness According To Microsoft

You may have noticed some Web sites these days are using premium ads that encourage user interaction or have dynamic animations. It would seem like advertisers would jump on board...

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