NBCUniversal has unveiled Peacock, a multi-tiered, free premium streaming service, according to parent company Comcast.
NBCUniversal has been working on its streaming service for some time, but this is the first time there has been significant details. The service will be available in three tiers: a free tier and two premium ones.
Peacock Free will offer “next day access to current seasons of freshman broadcast series, complete classic series, popular movies, curated daily news and sports programming,” according to the press release. The free tier will have 7,500 hours of content and be ad-supported.
Peacock Premium will be a free upgrade to existing Comcast and Cox subscribers, or $4.99 for non-subscribers. The press release says that “this ad-supported option will additionally include full season Peacock originals and tent-pole series, next day access to current seasons of returning broadcast series, early access to late night talk shows, and additional sports – such as the Premier League – totaling more than 15,000 hours of content.”
For $5 extra, customers can upgrade their Premium subscription to the ad-free version, for a total of $5 for Comcast and Cox subscribers and $9.99 for non-subscribers.
“Peacock will provide consumers with a destination that goes beyond movies and television, aggregating a variety of content that fans want on one service,” said Matt Strauss, Chairman of Peacock and NBCUniversal Digital Enterprises. “By delivering timely and topical content like breaking news, live sports, and watercooler moments from late night, Peacock is uniquely bringing a pulse to the world of streaming that does not exist in today’s marketplace.”
The streaming market is become increasingly cluttered, with Hulu, Disney+, Apple TV+, Netflix, CBS Prime and more. If NBCUniversal can deliver on the goal of providing a variety of content on a single service, they may be able to poach a significant number of users from existing services.