To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which…
Google Adwords Upgrades Consumer Targeting Functionality With Phone Numbers and Addresses
Google’s AdWords platform has been tweaked recently to allow for the integration of a bundle of new features. The added features will permit marketers to utilize postal addresses and phone numbers to reach particular groups of consumers and for Customer Match retargeting.…
5 Google Adwords Mistakes Every Online Marketer Should Avoid Making
There’s no doubt that Google Adwords can be very beneficial to a business. It’s one of the best ways to drive traffic to your site, generate leads and close sales. But like most good things, it also takes time, careful…
How Google Measures Cross-Device Ad Conversions
Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to advertisers to properly attribute which ads are leading to sales. “With the proliferation of mobile devices we all know that user behavior has changed quite…
Google Ad Partner Specializations Launched So Agencies Can Stand Out
Partner Specializations are now being awarded to Google Partner’s that can demonstrate expertise in particular areas in order for these firms to better market themselves to businesses that advertise on Google. The Google Partner program was launched 3 years ago…
Nissan UK: 6% Adwords Conversion Rate Of Showroom Visits From Mobile Clicks
Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Google Adwords for Nissan. “When you get your first car, suddenly, there’s that little bubble that you live…
How ‘3 Day Blinds’ Drives Phone Calls With Google Adwords
Adele Nasr, Director of Marketing at 3 Day Blinds recently did a promotional video with the Google Adwords team to illustrate how they effectively drove phone leads using Adwords. What’s interesting is that the company is driving phone calls rather…
Google Ads Earning Over $100 Million Per Day [INFOGRAPHIC]
According to a new analysis by WordStream, Google’s flagship product is pulling in over $100 million in search advertising dollars every day. In addition, Google search ads had 5.5 billion impressions per day while the average CPC on Google Search…
Googler Offers Search Marketing Tips for Small, Local Businesses
When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now invested advertising dollars into internet marketing, smaller businesses can…
Google AdWords Location Targets to be Phased Out
Google AdWords is making some critical changes and updates. Location criteria, first introduced in v201109 in particular, is being revised for the v201206 release. The location criteria object has a new field, targetingStatus, which can be one of active, obsolete…
Google Offers An Opt-Out Of Its New Ad Rotation Changes
We reported last month that Google was making some changes to ad rotation in AdWords. The change essentially made it so that ads wouldn’t rotate indefinitely, but that it would pick out the best performing ads after a 30 day…
Google AdWords Launches Tools for Smarter Marketing
Once again Google is adding some features to their AdWords site to help users get more milage from their campaigns. This time they’re offering an Auction insights report that will allow you to compare what others are doing and extract…
Nielsen and Google AdWords Study Younger TV Viewers
Google and Nielsen have partnered up to do some research into people’s television watching habits. What they found was that there’s a significant portion of the population who doesn’t spend that much time watching TV. About 31% of people age…
Google AdWords and the Advertising Display Network
Last week Google hosted a Hangout where they answered user’s questions about how to use their Display Network and what qualifies to be on it. During the Hangout Top Contributors from the AdWords community, and several of Google’s staff shared…
Google AdWords Now Available on Your Mobile
Great news if you’re a fan of AdWords. Google is now giving you full access to the AdWords community right through your mobile device. That’s right, it’s optimized for mobile now. So if you have any spur of the moment…
AdWords Introduces Account Labels
Google Adwords announces Account Labels for those of you who love to organize, group, and filter data to make it easily searchable and visible across a wide spectrum of custom categories. Google is always working to give you a more…
AdWords for Video Makes YouTube Even Better
Google wants to help you grow your business with AdWords for Video. They want you to have all the tools you need in one place to mange your video advertising efforts. With the new tools you’ll be able to see…