Back in July, Twitter began to allow promoted tweets to be targeted by location. The geo-specific ads were dubbed ‘targeted tweets” by Twitter, and allowed brands to reach specific audiences without first sending a tweets to every single one of…
Google Launches New Local AdWords Targeting Options In 11 Countries
Google has made some updates to local targeting for AdWords in 11 countries. Here in the United States, Google notes that it has recently changed its metro targeting areas to Nielsen DMA (Designated Market Areas) regions. “Now your online campaigns…
Geotracking Techniques Getting Closer and Closer
The idea behind anonymity in regards to the Internet is contentious at best — are you truly anonymous if online activities can be tracked to IP addresses — it might just be a thing of the past completely. More and…