How Gannett Increased Their Programmatic Ad eCPMs By 15%

Tim Wolfe, VP of Revenue Operations for Gannett recently talked about Gannett’s success in using Google’s DoubleClick for Publishers First Look product which was announced last year but only made available to all DoubleClick for Publishers clients in April. “Gannett…

USA Today Founder Al Neuharth Dies

Al Neuharth, founder of USA Today and former chairman of Gannett died on Friday, reportedly after falling. He died in his home in Cocoa Beach, Florida at the age of 89. USA Today has compiled a round-up of reactions to…

Dish Network Avoids Losing Gannett Channels

While terms were not disclosed, Dish Network and Gannett were able to reach an agreement to keep Dish from losing Gannett channels, including ABC, CBS and NBC-affiliated stations in 19 cities. The two companies had a deal in place that…

Gannett Print Revenue Down, Digital Up

Gannett, publisher of USA Today and a number of other newspapers, reported its Q4 earnings today, missing analysts’ estimates. The company’s publishing segment operating revenue was down 5.3% year-over-year to $1.01 billion for the quarter. Ad revenues were $670.7 million…

Yahoo-Gannett Partnership: New Opportunities for Local Advertisers

Local advertising is about to change in several markets as a result of the extended partnership between Yahoo and Gannett. The companies have been partners for a little over a year but recently decided to extend their partnership to include all 81 Gannett print publications in the U.S. except USA Today and all 19 of the company’s broadcast stations.

Yahoo and Gannett Expand Local Ad Partnership

Yahoo and Gannett are expanding upon their already successful local advertising partnership. The expansion will be pushed to all 19 of Gannett Broadcasting Division markets by February. Local advertisers will have access to Yahoo inventory and targeting capabilities.  “The agreement…

Yahoo And Gannett In Local Advertising Deal

Yahoo and Gannett have entered into a local advertising partnership under which all of Gannett’s 81 newspaper sites and seven of its broadcast sites will sell Yahoo advertising.

The partnership expands Yahoo’s Newspaper Consortium which includes more than 800 newspapers and has sold more than 40,000 local ad campaigns.