Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped campaigns over a longer period of time. The feature comes as…

Facebook Puts Together Some Tools For Small Businesses

Earlier this year, Facebook replaced its Preferred Marketing Developer program with its Marketing Partners Program, adding a new structure to make it easier for businesses to find partners based on specific needs. Would would you like to see made available…

Facebook Marketing Partners Program Takes Effect

Back in October, Facebook announced its Preferred Marketing Developer (PMD) program would become a new program called Facebook Marketing Partners, and that it would be restructuring things to make it easier to find partners based on specific needs. That all…