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Tag: Enhanced Campaigns

New AdWords Editor Lets You Manage Upgraded Sitelinks
Google announced that the latest version of AdWords Editor is now available for download. This version supports upgraded sitelinks for enhanced campai...
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Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers
The “biggest-ever change to AdWords” (Google’s words) officially began rolling out to all advertisers this week, though the process ...
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Google Analytics Adds AdWords Bid Adjustment Reporting
Google announced today that it is adding bid adjustment reporting to Google Analytics to help advertisers optimize their enhanced campaigns. The featu...
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DoubleClick Search Gets Reporting By Device Type
Google announced today that it has added reporting by device type to DoubleClick Search. It’s available to all advertisers. The feature will sho...
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Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm
Adobe has released a new report analyzing Google’s Enhanced Campaigns from about 100 major U.S. advertisers ($100+ million ad spend). It looks a...
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Watch The Latest Webinars On Google’s Enhanced Campaigns
Google has released a couple of recent webinars regarding AdWords Enhanced Campaigns. As advertisers continue to adjust to the changes ahead of the co...
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Google Releases Tutorial On Enhanced Campaigns Upgrade Center
Last week, Google announced the launch of the Enhanced Campaigns Upgrade Center for AdWords. It is in the process of rolling out. Today, Google releas...
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Latest Google Enhanced Campaigns Webinar Focuses On Mobile Strategy
Since introducing Enhanced Campaigns earlier this year, Google has regularly been conducting webinars to help advertisers get acquainted with the chan...
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Google Launches Enhanced Campaigns Upgrade Center
Google announced the launch of a new upgrade center for upgrading AdWords accounts to Enhanced Campaigns today. The center lets advertisers upgrade se...
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Google Enhanced Campaigns Get Social Annotations, Availability For Mobile App Advertisers
Google announced social annotations and for enhanced campaigns and enhanced campaigns for mobile app advertisers today. Google announced enhanced camp...
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Learn More About Enhanced Campaigns On The Google Display Network
Google recently launched Enhanced Campaigns in AdWords, a controversial move in the advertising world. Controversial as they may be, they’re not...
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AdWords Enhanced Campaigns Get Ad Group Mobile Bid Adjustments
Soon, AdWords advertisers will be able to set a mobile bid adjustment at the ad group level in enhanced campaigns. This functionality will become avai...
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Who Has It Right On Enhanced Campaigns: Google Or Bing?
In early February, Google introduced Enhanced Campaigns, which it described as an “evolution” of AdWords. While embraced by some advertise...
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Watch Google’s Latest Enhanced Campaigns Webinar
Google has uploaded a new webinar about Enhanced Campaigns to YouTube. Advertisers with a half hour to spare would probably do well to check it out. T...
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Google Enhanced Campaigns Get New ValueTrack Parameters
Google announced today that it will be launching new ValueTrack features for advertisers using keyword level URLs, in the coming weeks. The company sa...
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Google Shopping Rolls Out In More Countries
Google announced in November that it was rolling out the new Google Shopping experience to the United Kingdom, Germany, France, Japan, Italy, Spain, N...
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Google Adds Enhanced Campaigns Support To DoubleClick Search
Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes...
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What Google’s Enhanced Campaigns Mean For Small Businesses
It’s been a huge week of news in the online maketing industry, particularly when it comes to Google. For one, Yahoo announced that it has signed...
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AdWords Evolves For Enhanced Multi-Device Campaigns
Google just announced the launch of enhanced campaigns for AdWords, which it says will help advertisers better manage their campaigns in a multi-devic...
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