Microsoft’s New Outlook Sports Smarter Features and Customization Options

On Tuesday, Microsoft launched its new Outlook.com beta, which sports a new design and comes packed with new features users might find useful. For instance, the search interface has been relocated, email attachments can be previewed and the new inbox…

How to Supercharge Your Prospecting Emails

I ran across a YouTube video by sales guru Marc Wayshak offering key tips for writing effective prospecting emails that decision makers want to open, read and respond to. The problem is most prospecting emails fail to engage the recipient…

Email Marketing Only Becoming Bigger Priority For Marketers

Email on Acid recently released the results of a survey of 3,550 professionals (including marketers and developers) from last fall, looking at development, design, and marketing trends and behavior in email marketing. Based on this, email marketing is going to…

Google Adds New Features To Inbox

Google announced the launch of three new experiences for its Inbox by Gmail product including streamlined events, “glanceable” newsletters, and saved links. For events, Inbox will now gather emails from a single event together and show you what has changed.…

Microsoft Outlook.com Premium Pricing Discovered

In February, reports emerged that Microsoft was piloting a new Outlook.com Premium service, which gives subscribers personalized email addresses with custom domain accounts thanks to a partnership with GoDaddy. ZDNet’s Mary Jo Foley first reported on the news after a…

Google April Fools’ Joke ‘Gmail Mic Drop’ Goes Wrong

Every year, on this day, Google puts out a whole bunch of April Fools’ Day jokes. It’s a tradition, and is completely expected by much of the Internet. This year is no different except that one of the company’s jokes…

For ROI, Email Marketing Makes Big Leap Over Last Year

Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a survey of about 4,000 marketers from around the world. Of those who…

Here’s How Google Is Improving Gmail Security

Google has made security a priority with Gmail early this year. Last month, the company announced changes to keep users safe including a broken lock icon display on messages when a user receives a message from or is about to…

Yahoo Mail Gets Enhanced Link Previews

Yahoo Mail announced new enhanced link previews that a spokesperson for Yahoo says “transform the typical blue link into a visual, informative card that gives email recipients a snapshot of the content right in their email.” “With link previews, you…

Gmail Improves Data Loss Prevention Features For Enterprise Customers

Back in December, Google announced the availability of Data Loss Prevention in Gmail for Google Apps Unlimited customers. This week at the RSA Conference in San Francisco, Google VP of Security & Privacy Engineering Gerhard Eschelbeck spoke, and announced new…