Last month, Facebook launched what some considered to be its “Panda update”. The company revealed that it had tweaked the News Feed algorithm to promote higher quality content, and essentially give more weight to news stories over memes and similar…
Facebook Messes With News Feed Again, Presents New Visibility Challenges
Facebook has been messing around with the way the News Feed works again, even as many people are still waiting to even get access to the “new” News Feed design the company unveiled all the way back in March. This…
New Facebook Features Make It Easier for Users to Receive More Content from Pages They Like
In the past month, Facebook has been accused of slightly altering their EdgeRank algorithm – the one that determines what posts show up in your news feed. There has been widespread criticism from many page owners, who claim that their…
Facebook Sponsored Stories: Unavoidable For Brands?
Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever…
EdgeRank and Facebook News Feed Optimization
There’s an interesting report out today from Buddy Media, a company that’s built a business out of creating Facebook tools for businesses, and counts major brands like Target, Johnson & Johnson, and ABC (to name a few) among its clients.…