Facebook CTRs Up A Whopping 260% Year-Over-Year [Report]

Click-through rates for Facebook ads have gotten tremendously better over the past year if findings in a new report are any indication. This comes as advertisers adopt different types of ads and become less reliant on organic post reach, which…

Facebook May Not Be Struggling With Mobile Monetization After All

“We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven… and if we are unable to successfully implement monetization strategies for our mobile users, or…

Google Offers AdMob Optimization Tips

Google recently released version 6.0 of its AdMob SDK last week. Some of the new features may have thrown you for a loop or you’re just new to AdMob. To that end, Google has published some tips to get the…

Using AdWords Effectively For Small Businesses

Google hosted a hangout last week that aimed to help businesses get the most out of their AdWord use. The 55-minute talk discussed various AdWord strategies including keyword selection, clickthrough rate tracking and more. While you can watch the talk…

Facebook Users Click Ads Twice As Often As Twitter, Google+ Users [Report]

Update: As the study has generated some confusion, I’m going to repost the author’s explanation (which also appears in the comments) here: This study, which measures the CTR of different social network users, was conducted using a referrer based methodology.…