ComScore has acquired MdotLabs in a move aimed at battling fraud in online advertising, or as the company puts it, to “augment its non-human traffic detection methods.” MdotLabs specifically uses its technology to identify bots, click farms, pay-per-view networks, and…
The overall click fraud rate in Q4 2010 was 19.1 percent which was lower than the Q3 2010 all-time high of 22.3 percent, but higher than the 15.3 percent rate for Q4 2009, according to the latest report from Click Forensics.
Click Forensics Malware Lab identified a new malware scheme targeting display banner ads. The program performs a pop-up or pop-under and rotates brand advertisers’ banner ads every 10-15 min in an effort to boost impression figures.
In the first quarter of 2010 the average attempted click fraud rate increased from 25.7 percent in Q4 2009 to 29. 2 percent in Q1 2010, representing a 34 percent year-over-year increase from Q1 2009, according to a new report from Anchor Intelligence.
Anchor Intelligence told WebProNews the record attempted click fraud rate can be attributed to dramatic growth in botnet scale and volume around the globe.
Perpetrators of click fraud are getting sneakier and sneakier. Harvard Business School professor Ben Edelman has uncovered one of the more diabolical click fraud schemes known to be hatched. As he summarizes it: