Foursquare’s Dennis Crowley Talks Facebook Competition

Foursquare co-founder Dennis Crowley appeared on CNBC, discussing how Foursquare can compete with Facebook.

Foursquare Hosts Developers at Hackathon

Recall, it was not too long ago that Foursquare released their latest developer toolset, the foursquare API v2.

Recently, in an effort to bolster the developer community and kick start more Foursquare-based apps, the company hosted their first Hack Day event in New York. According to the Foursquare dev blog, some 150 developers showed up at the event including geeks from around the States and even a few from Canada. 

Get Up to Speed on Location-Based Service Adoption

Many are claiming this year as the year of "social mobile".  Even Facebook’s CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool – Facebook Places.

Foursquare Grows By 3,400% – Are You Part Of It?

Foursquare grew by 3,400% in 2010, according to the company, with total check-ins reaching 381,576,305 around the world (in every country) – plus one from outer space, when an astronaut checked in from the International Space Station in October.  It has 6 million users.

Will Location-Based Services Break Out in 2011?

Location-based services continue to get a great deal of attention as more services pop up, existing ones add features and integrations, and businesses find ways to take advantage of them. You can bet that this space is only just getting started. Over the next year, we’re going to see a lot of innovation in location-based services/check-in apps. 

Businesses Can Offer Customers Deals for Checking In with Yelp

Yelp has announced check-in offers for businesses, meaning that businesses can offer Yelp users special deals for checking in at their place of business. Check-ins are tied to Twitter and Faecbook (for Android and iPhone users), so when a user checks in, they are potentially sharing it with a lot of their friends. 

The feature is part of the business owner dashboard on Yelp, and the company says it gives businesses a measurable way to reward their loyal customers while attracting new ones. 

Location-Based Services Too New to Know How They’ll Be Abused

Last week, Symantec’s MessageLabs Intelligence Sr. Analyst Paul Wood shared some predictions for online threats in the coming year with us. With the increasing emergence of location-based services, we wondered what kind of threats (beyond the obvious) come with this new territory. 

Check-In Apps Add Key Relevancy Factor to Your Marketing

Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I’m starting to lean toward the latter, because this space is only picking up more and more steam, and businesses and marketers are getting excited about it as more apps continue to flood the mobile app markets. 

Are check-in apps just a fad? Tell us what you think.

Considering Check-In App Strategies for Business

It’s been an interesting day for location-based services. Facebook of course made its announcements. Yelp announced it will soon introduce check-in offers

CEO Dennis Crowley “Bullish” on Foursquare for Local Merchants

"Whenever I hear SMB, I think of Super Mario Bros," Foursquare co-Founder and CEO Dennis Crowley said today. But in all seriousness, he has tremendous pride in his service and its future use for local businesses (among other things). 

Speaking here at ad:tech New York, he compared Foursquare to a Google Analytics for people who walk in your door. "These are your best customers," he said. "The check-in is kind of a commodity."