AOL Offers Up Ad Inventory Programmatically In UK

AOL UK announced on Tuesday that it is making all of its reserved advertising inventory available programatically. That’s 100% of if inventory from its owned and operated sites, which will be in its proprietary Demand Side Platform (DSP). Advertisers can…

Internet Giants Team Up To Fight Malicious Ads

Google, Facebook, Twitter, and AOL have teamed up to launch TrustInAds.org to educate people about the dangers of ad scams. Here’s the official description: Founded by AOL, Facebook, Google and Twitter, TrustInAds.org comprises a group of Internet industry leaders that…

AOL Launches Programmatic Ad Platform ‘One’

AOL has rebranded AOL Networks to AOL Platforms, and announced the launch of One, a cross-screen programmatic ad platform, which combines the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MarketPlace, and lives under the AOL Platforms brand.…

Moviefone To Be Disconnected In Favor Of App

For movie lovers in certain parts of the country, Moviefone has been an entertainment staple for the last 25 years. But with technology advancing rapidly as more and more people rely on smartphones for just about everything, calls to the…

AOL Earnings Released, Company Posts Strongest Quarter In 10 Years

AOL just released its Q4 earnings report, delivering its strongest revenue growth in a decade. Total revenue grew 13% year-over-year, mostly due to global ad revenue growth, which grew 23% itself. This includes 63% growth in third party network revenue…

AOL Acquires Web Personalization Firm Gravity

AOL announced that it has entered into an agreement to acquire Gravity, developer of content optimization and personalization technology and “the Interest graph”. The deal is for $83 million, and an additional $7.7 million may be deferred and paid over…

AOL Gets Rid Of Patch, But Keeps Minority Stake

AOL will continue to have a relationship with its hyperlocal news service Patch, but is relinquishing operation and majority control, as it has announced a new joint venture with Hale Global. AOL says it will contribute Patch to a new…

Internet Giants Urge U.S. To Reform Government Surveillance

AOL, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter and Yahoo have joined together to urge the U.S. government to reform government surveillance laws and practices. The companies have set up a website called Reform Government Surveillance, where they outline five principles,…

AOL Income Down 61% in Third Quarter

AOL today released its third quarter earnings report, showing a large 61% year-over-year drop in operating income to just 16.7 million. This on total revenues of $561 million, a 6% increase from revenue generated during the third quarter of 2012.…

AOL Launches Global Innovation Lab, Enhancements To Pictela

AOL announced on Wednesday that it is launching a global Innovation Lab for AOL Networks, as well as some product enhancements for its cloud-based Pictela platform. “The Lab will bring together top tier advertising tech talent from AOL Networks and…