Google has caused quite a ruckus in the search marketing community after it announced some changes to search. Last week, the search giant said that it would begin encrypting logged-in searches that users do by default, when they are logged into Google.com. This further integration of a Secure Sockets Layer (SSL) will prevent search marketers from receiving referral data from the websites consumers click on from Google search results.
As you know full well, the search industry is constantly changing, and that means SEOs and businesses must adapt. This is always made abundantly clear at the change of each year as the previous year is reflected upon, and predictions about trends in the upcoming year are discussed. SEOs know that adaptation and ongoing education are crucial. The problem is that businesses don’t always understand just how much the search landscape actually does change. This can present a whole different set of challenges for both the small business and the professional SEO.