Google Will Announce The Long-Anticipated Penguin Update

Well, here we are halfway through April, and still no sign of that long-anticipated Penguin update. Google has been hinting at rolling this thing out for many months. At one point it was supposed to happen before the end of…

No Telling When Google Penguin Will Return

What once seemed so close now seems so far. In other words, for some SEOs and webmasters who have been patiently (or impatiently in some cases) waiting, that glimpse of a light at the end of the tunnel has just…

Facebook News Feed Gets More Ranking Adjustments

Facebook is messing with the News Feed again. This is an ongoing thing that will never change, but Pages will always face the possibility of increased or decreased reach and referral traffic based on the social network’s whims. How has…

Google Core Update Winners And Losers Analyzed

About a week ago, Google launched a big update to its core algorithm, catching the attention of many webmasters and SEOs. It was also revealed that Panda is now part of Google’s core algorithm, but consensus is that this particular…

An Important Change To Google’s Panda

The Google Panda Update has been around for five years and has dominated more headlines than probably any other Google algorithm change over that time. It was so big that it transcended industry press, making headlines from more mainstream media…

Google Penguin Update Still On For This Year

The SEO and webmaster communities have been waiting for Google to launch a new Penguin refresh for a long time. Google has been promising a new version that will update in real time, so those impacted by it won’t have…

Don’t Do This If You’ve Been Hit By Google’s Panda Update

Google’s Panda update has been around since February 2011 and continues to wreak havoc on websites when it finds content issues. Sometimes it’s not clear that the site suffering Panda’s wrath actually deserved to be algorithmically penalized. Either way, some…

Google Tweaks Algorithm To Better Handle Hacked Spam

Google announced that it has begun rolling out a series of algorithmic changes aimed at better handling hacked spam in search results. The company says it is “aggressively” targeting hacked spam to protect users and webmasters alike. “A huge amount…

Google Reportedly Adds Another App Indexing-Related Ranking Signal

Back in February, Google announced two major mobile ranking signals back in February. The one that got the most attention and the nickname “Mobilegeddon” was a site’s “mobile-friendliness”. The other one was app indexing. Google would show content from apps…

Google Penguin Update Expected Before End Of Year

As of mid-July, Google was sending the message that a new launch of its Penguin update was still months away. Now, over two months later, it’s getting closer. Just how close we don’t know exactly, but from he sound of…

Is Google’s Latest Panda Refresh Too Slow?

Last Friday, Google confirmed that it had finally begun rolling out a refresh to its infamous Panda algorithm the prior weekend. It’s still rolling out as the company said it would take “a few months” to complete. Are Google’s Panda…

Google Says Penguin Refresh Is Still Months Away

Early last month, Google provided webmasters and SEOs with an update on what was going on with Panda and Penguin. The former was said to be coming in two to four weeks from that time, but that never happened. It’s…

Facebook News Feed Ranking Now Takes These Video Actions Into Account

Facebook announced a new change to how it shows content in News Feed on Monday. It will now start taking into account the actions users take on videos when determining when to show a video to people. Specifically, it will…

Google Algorithm Update (‘Colossus’ or ‘News-Wave’) Google Trends-Related?

On June 17, Google’s algorithm seemed to get a mysterious jolt with a mysterious update that Google deemed a routine, non-major change. Google specifically said the update was not related to Panda, Penguin, or HTTPS. They wouldn’t comment further. They…

Google Algorithm Gets Mysterious Jolt

Google changes its algorithm constantly, so an update is hardly newsworthy unless it causes major changes. Something pretty big apparently happened with the algorithm on June 17 – so big that Moz is calling it the “Colossus” update. I don’t…

Google Update Bumped Down Half Of Pages It Threatened To

Google released an algorithm update on April 21 that began taking the mobile-friendliness of a site into account when ranking that site in search results. It’s still just one of many signals Google uses, and it’s not as significant as…

Google Updates Webmasters On Panda and Penguin

At the SMX Advanced conference on Tuesday, Google’s Gary Illyes made some comments about what webmasters will be able to expect from Google with regards to its Panda and Penguin updates in the near future. April saw Google’s transparency being…

Poll: Only 11% Noticed Traffic Changes From Google Update

Another survey has been conducted regarding Google’s recent mobile-friendly update, which prior to release, had often been billed as “Mobilegeddon”. After its release it quickly became clear that it was anything but. Search Engine Roundtable released results from a poll…

Mobile-Friendly Update Bing Announced In November Still Hasn’t Rolled Out

In November, Bing principal program manager Mir Rosenberg wrote in a blog post, “We started probing web pages for ‘mobile friendliness’ and ranking web pages accordingly on our users’ mobile phones.” Bing had begun using mobile friendliness as a ranking…

Was Google’s Update Really Mobilegeddon?

It turns out Google’s mobile-friendly update didn’t quite have the doomsday impact that some thought it might. I can’t say I’m shocked. While it’s clearly a significant update, these cries of “mobilegeddon” always felt a little sensational to me. While…