Google Says Penguin Refresh Is Still Months Away

Chris CrumSearchNews3 Comments

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Early last month, Google provided webmasters and SEOs with an update on what was going on with Panda and Penguin. The former was said to be coming in two to four weeks from that time, but that never happened. It's still expected soon, but appears to have been delayed for technical reasons.

Penguin, on the other hand, is still quite a ways off. This is of course contradictory to the message Google has given people in the past in that Penguin would run more quickly.

Google's Gary Illyes indicated on Twitter that a Penguin refresh is still months away (via Search Engine Roundtable):

He also indicated that it's still Google's goal to make these things come more quickly:

The last Penguin update came in October, so we're approaching a year.

Penguin had its three-year anniversary in April. As we noted at the time, the algorithm continues to frustrate webmasters, and incredible amount of time it takes Google to do refreshes is a major source of that frustration. It no doubt sucks having to wait a year to try to recover your search visibility.

Image via Thinkstock

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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