5 Tips for Making the Most of Your Google AdWords Budget

Every company wants to have a successful ad campaign. Unfortunately, most don’t have the big budget necessary to compete with major companies. But that doesn’t mean you’re stuck with a losing marketing campaign. It just means your company has to be…

5 Budget-Draining Facebook Ad Mistakes (And How to Resolve Them)

There’s no denying that Facebook ads can be a potent marketing tool when done correctly. The social media giant offers numerous options for reaching a wide range of consumers and marketers are taking notice. As a matter of fact, 92%…

Nielsen Says Funny Trumps Sentimental Every Time

Despite less than ideal economic conditions, consumers are spending money like crazy and if you hope to capture some of that revenue than you have to advertise. One question you might ask is, “How can I invest the least and…

Marketeers to Spend $36 Billion for Online Ads this Year

Magnaglobal, a devision of IPG Megabrands, has released their forecast for ad expenditures for 2012 and they claim, non-traditional spending, in other words, online advertising, will increase by over 12% this year. That means marketeers and advertisers will be sinking…